Building your blog and getting your brand out there takes time. You see successful bloggers with thousands of followers and none of them got them overnight (unless they have brought their followers, haha!). It takes a while to build a community, so do not be disheartened if you don’t see lots of engagement right away.
I remember when I first started posting on my blog, I didn’t really know many bloggers. It took a couple of months before I saw big changes in the engagement on my blog. It also took those months to work out how best to promote my blog and I am learning more as each day goes by. I have been lucky enough to reach over 4K on twitter and have connected with some very talented bloggers. I have had a few messages asking how did I reach 4K in a short space of time and how I get my brand out there. So I thought I would share my tips and hopefully they will be helpful.
Post a link to your blog in your bio on your twitter and your Instagram
This makes it a lot easier for people to find your blog and read your content. Its also good for brands to be able to look at your blog and contact you for potential sponsored work.
When you post new blog post, be sure to posts those links to Twitter and Instagram
By posting the link to your most recent blog post means that other people who may not follow you, can read your content maybe even choose to follow you as well. Also, by other posting it to twitter, your post can be retweeted and reach more people. By posting it to Instagram means you can add hashtags to your post, which again can be seen by more people and increase traffic to your blog.
Pin your most recent blog post to your Twitter profile
By pinning your most recent post to your profile means new followers will see this first and potentially increase traffic to your blog.
Engage in twitter follow trains and blog trains
On Twitter there are often follow trains which allows you to follow new bloggers and some where you can add your blog links and people can read your content. I find these one of the most effective ways to find new followers and increase the traffic to my blog. I find the best Twitter account for hosting these is BloggersTribe, so I would recommend you following them and tagging them on your post, for a chance to have a retweet.
Follow back all bloggers that follow you and let them know you follow back over on your blog
When I gain a new follower, I like to message them and say hi and let them know I also follow back over on my blog. This means I can engage with them and also gain another follower on my blog. You can’t expect other bloggers to follow you and your blog if you aren’t willing to also show support.
Unfortunately there are some bloggers out there who like to play the follow unfollow game. I use the who unfollowed me app, which allows me to see who has unfollowed me and unfollow them. I only like to follow supportive bloggers.
Like and comment on other bloggers tweets, blog posts and Instagram pictures
The more engaging you are and supportive, bloggers will often return the support. Bloggers are also more likely to tag you in award posts and Friday follow shoutouts. Engagement is key to building your following and making blogger friends.
A few days after posting your blog post, retweet the link to your post
If like me, you have lots of people positing you news feed can be so busy and sometimes tweets can be missed therefore, by posting the link a few days later means it could reach people that missed your first posting.
Add tags to your blog post and the link you post to Twitter
By adding tags relevant to your post, means the post is easier to find when people search for that topic which can boost the traffic to your blog. It would also let people know what your blog and blog post is about which can draw in new followers.
A tweet a day that engages your followers
Each day I will tweet, either a question or a positive message. I do this, so I engage with other people and other bloggers and build new friendships. When I write positive messages, they will sometimes be retweeted and sometimes that means I will gain new followers. Its all about building positive friendships and a supportive community.
I hope these tips are helpful and you may have some other ideas that may help you build and promote your blog. Remember not compare your journey to others (something I sometimes still struggle with), every writer brings something new and different to the table. It is NOT all about the number of followers, likes or retweets, but its always nice to engage with new people and read new blogs.
Let myself and other bloggers know in the comments if you have any other useful tips or helpful blog posts around this topic. Lets all support one another.