Whether you are a hobby blogger or you are blogging full-time, blogging can teach you so much about the industry and even about yourself.
I have learned so much since I started my blog and looking back at my previous content it proves how much I have developed my copywriting skills, my photography skills and my business skills. If you are unsure about whether you want to start a blog, my recommendation would be to just do it! Starting and running a blog can be so beneficial to you.
Here are 4 reasons why you should start a blog:
- It gives you a space to be creative’
- It can help you develop different skills
- It can help you share experiences to help others
- You will meet new people
If you are still on the fence about starting and writing on a blog here are 5 things that blogging can teach you and how these things can positively impact your life:
1. New Skills
There are so many skills gained by blogging, skills you wouldn’t necessarily develop without running a blog. Many of the new skills are marketable skills that you can transfer to your CV or use in your current employment to improve your performance. You will learn skills like:
- IT skills – You will learn how content management systems operate like WordPress or Blogger
- Social media management
- Copywriting – It is a lot more than writing blog posts. It is also about: publishing tweets that share your brand’s voice, cultivating engaging Instagram captions and crafting professional email campaigns and pitches to brands.
- Branding and marketing
- Graphic design and content creation
- Photography and editing tools
- Search Engine Optimisation
You not only learn new skills but develop your confidence. It takes huge confidence every time you hit publish and share your writing. As time goes on you will become more confident in our abilities and will be more likely to reach out for opportunity.
Building and developing a blog and brand does not happen overnight, it takes time to grow and cultivate a loyal engaged following. You are learning to persevere every day you show up for yourself and your blog. The good thing about perseverance when it comes to blogging is that the longer you push your blog, the more you will get out of it. No matter your niche as there are plenty of people out there that will have the same interests as you.
When I first started my blog I didn’t focus too much on blog views I was just writing and sharing posts. 4 years later my perseverance is paying off as my engagement is good and I have developed some great working relationships with multiple brands. If you are not seeing the results you want, just keep going your hard work will pay off.
3. Time Management
As a blogger you have to learn to balance your time between: research, writing, proof reading, scheduling, post promotion and running all of your social media platforms. You have to juggle a lot in order to stay engaged and present. It can be very overwhelming at first to try and split your time between all of them. As time passes you learn how to be more organised with your time, you learn about blogging apps such as: schedulers that can help you save time.
I have definitely improved my organisational skills and I have found I can fit for more into my day than I thought I could. I have found a good routine with keeping on top of social media content, marketing and creating new blog content.
Here are 5 time management tips for bloggers:
- Set a blogging schedule
- Schedule blog posts ahead of time
- Work at a time you are most productive
- Request guest posts if you feel you need time on other activities but still want new blog content to go on your blog
- Create to-do lists to ensure you do not forget any tasks
In order to build a successful blog and brand networking is key. Whether it is networking with other bloggers, brands directly or PR contacts, you need to be connected to those people to grow.
Networking with other bloggers can be so beneficial for growing your blog. Engaging with other bloggers develop like-minded relationships who will then support you and your writing, they will share your content on social media, comment on your posts or even recommend you to other bloggers or brands. Befriending more successful bloggers can help you learn more about the industry and tips you should be aware of.
Networking with brands and PR can be more difficult but just as effective to grow your brand. Reaching out on advertised opportunities or even writing organic pitches to brands can be a useful way to get your brand name out there. Pitching to brands can give you the marketing contact, so even if they say no the first time you have a contact you can reach out to in the future.
If you do work on collaborations with brands it is beneficial to have them write testimonials for other brands to see how well you can work on collaborations.
5. Setbacks Happen
Not everything with blogging is simple and you can have a setback or two. These setbacks could be a dip in views, a brand has turned down your pitch or you may experience writers block, plenty could happen but good news is it will not last and you will bounce back. There may be particular reasons for your setbacks but you will learn and they will not knock your confidence as much because you know your worth and abilities.
Here are 4 effective ways to deal with setbacks:
- Focus on what you can control
- Trust in yourself that you have the ability to overcome the setback
- Allow yourself to be disappointed
- If you made a mistake that caused the setback, acknowledge that and correct it
These are 5 things that blogging can teach you and that you can transfer to other areas and projects in your life.