Last year I wrote a post on how to market your blog, it has been one of my most viewed and liked blog posts. I thought I would write an updated version as I have learned a lot more over the past year and a question I am asked quite frequently is how do I promote my blog and increase my engagement.
Like I have said previously you can’t build a community and a following overnight. It takes perseverance and commitment. So I know easier said than done but try not to get too disheartened to begin with. I was in that position, but your brand will be out there and you will connect with so many supportive people.
I am by no means an expert, but I am learning and my blog is always evolving. I thought I would share with you what steps I take to promote my blog and hopefully they help you with your engagement and increasing your blogger audience.
Twitter is where most of my blog traffic comes from. If you haven’t already I recommend setting up an account. Twitter allows you to share your blog posts, which can reach your followers, but also if retweeted can reach many more. If you have a twitter account, I recommend putting your blog link in your bio, it will make it easy for other people and brands to locate your blog. On Twitter you have an option to pin a post to your profile. I find it helpful as it will be one of the first things someone sees when they come across your profile.
There are several comment swap chats that happen over on certain accounts. These comments are great as you can share your latest post with others and find other bloggers content, where you show others support also. It is one of the best ways to find new blogger friends. Chats that I get involved with are: BloggersTribe / TeacupClub / HelloBexa’s Sunday comment swap and Sophie’s Tuesday comment swap. I would definitely recommend following these accounts.
Link your blog to Instagram and Pinterest
If you have these social media platforms, you should definitely include the link to your blog in your bio. You should be pinning your blog posts to Pinterest, it reaches another audience and can increase your blog traffic.
Use hashtags for the retweet accounts
There are some supportive twitter accounts out there who if you use their hashtag will retweet your blog post tweets. Some accounts that are so supportive and will retweet your content are: BloggersTribe / BloggerLoveShare / BloggerBabes and InfluencerRT. There are lots more. Its a great way to get feedback.
Tell your family and friends
This is just a suggestion if you feel comfortable. I have only recently in the past month shared my blog with my close friends. My family know I blog also. Its nice to have that extra support from your loved ones.
Promote and engage with other bloggers and their posts
Helping and supporting other bloggers help you make friends and build a community of supportive people. This means you are likely to get more feedback on your blog if you are willing to do the same with other bloggers. Respecting other people is key.
Using a scheduler
I have only recently started using a scheduler and it a complete game changer for me. Now that I am studying and working, using a scheduler is saving me time and keeping engagement up on my blog and social media platforms. I use Hootsuite, it works well for me but there are lots of others to choose from. This app allows me to stay organised and be consistent on my social media platforms when I am not always able to be online.
These are just a few ways that I promote my blog and try and keep engagement on my social media accounts. Have you got any advice for me and other bloggers about promoting your blog or increasing engagement? I’d love to hear in the comments.