Increasing your engagement and promoting your blog

Last year I wrote a post on how to market your blog, it has been one of my most viewed and liked blog posts. I thought I would write an updated version as I have learned a lot more over the past year and a question I am asked quite frequently is how do I promote my blog and increase my engagement.

Like I have said previously you can’t build a community and a following overnight. It takes perseverance and commitment. So I know easier said than done but try not to get too disheartened to begin with. I was in that position, but your brand will be out there and you will connect with so many supportive people.

I am by no means an expert, but I am learning and my blog is always evolving. I thought I would share with you what steps I take to promote my blog and hopefully they help you with your engagement and increasing your blogger audience.


Twitter is where most of my blog traffic comes from. If you haven’t already I recommend setting up an account. Twitter allows you to share your blog posts, which can reach your followers, but also if retweeted can reach many more. If you have a twitter account, I recommend putting your blog link in your bio, it will make it easy for other people and brands to locate your blog. On Twitter you have an option to pin a post to your profile. I find it helpful as it will be one of the first things someone sees when they come across your profile.

Twitter Chats

There are several comment swap chats that happen over on certain accounts. These comments are great as you can share your latest post with others and find other bloggers content, where you show others support also. It is one of the best ways to find new blogger friends. Chats that I get involved with are: BloggersTribe / TeacupClub / HelloBexa’s Sunday comment swap and Sophie’s Tuesday comment swap. I would definitely recommend following these accounts.

Link your blog to Instagram and Pinterest

If you have these social media platforms, you should definitely include the link to your blog in your bio. You should be pinning your blog posts to Pinterest, it reaches another audience and can increase your blog traffic.

Use hashtags for the retweet accounts

There are some supportive twitter accounts out there who if you use their hashtag will retweet your blog post tweets. Some accounts that are so supportive and will retweet your content are: BloggersTribe / BloggerLoveShare / BloggerBabes and InfluencerRT. There are lots more. Its a great way to get feedback.

Tell your family and friends

This is just a suggestion if you feel comfortable. I have only recently in the past month shared my blog with my close friends. My family know I blog also. Its nice to have that extra support from your loved ones.

Promote and engage with other bloggers and their posts

Helping and supporting other bloggers help you make friends and build a community of supportive people. This means you are likely to get more feedback on your blog if you are willing to do the same with other bloggers. Respecting other people is key.

Using a scheduler

I have only recently started using a scheduler and it a complete game changer for me. Now that I am studying and working, using a scheduler is saving me time and keeping engagement up on my blog and social media platforms. I use Hootsuite, it works well for me but there are lots of others to choose from. This app allows me to stay organised and be consistent on my social media platforms when I am not always able to be online.

These are just a few ways that I promote my blog and try and keep engagement on my social media accounts. Have you got any advice for me and other bloggers about promoting your blog or increasing engagement? I’d love to hear in the comments.



52 thoughts on “Increasing your engagement and promoting your blog

  1. Great post! As a new blogger I found it very helpful. I have mainly focused on using and learning twitter so far, but am curious about Instagram and Pinterest. I will also check out HootSuite. Does it post to different social media without appearing like it’s coming from a 3rd party? Thanks for sharing!

    Liked by 2 people

  2. These are great tips! I love using Twitter, and it’s my main source of engagement. I think the trick is not just replying to a comment thread, but replying to the people’s replies within the thread. Subtle difference, but increases your chance of engagement by nearly 100%. I’m definitely going to look into Hootsuite! Thanks for sharing!

    Liked by 3 people

  3. Enjoyed this post, very helpful tips. Most of my blog traffic comes from Twitter also. I have not explored Pinterest yet, but appreciate your comments about it. Would love to hear your experience using different schedulers – maybe you’re write a post about that? 🙂

    Liked by 1 person

  4. Thanks so much for these tips! I’ve recently just started blogging again so I’m working on trying to get more engagement. I find Twitter is where I get most of my blog traffic too.

    Coralle x

    Liked by 2 people

  5. Super informative post Lauren! 😀 I agree twitter is truly helpful in the blogging community. You get to connect with awesome like minded people which in turn support your blog too! It’s also where I got to meet you and your lovely self! Moreover, those are some of the key chats that are interactive…I know this will be helpful to loads of people 😀 😀 ❤️

    xx Lena |

    Liked by 1 person

  6. Great post. I would also say if one has Facebook, sharing it on the groups they follow helps. I don’t do it anymore but looking back in 2013 and the years I’ve passed, 2013-2014 was the year my other blog bloomed. I sat to reflect and it was because I shared my post more. Sometimes, fear can get in the way of things but I’m learning, I use Twitter as well as YouTube, Tumblr. I’ve tried Pinterest but I haven’t done it in a while. Thank you for this post 😊

    Liked by 1 person

  7. These are some great tips. I’ve found Twitter invaluable for blog promotion and interacting with other bloggers. Scheduling is something I struggle with though! I’ll give Hootsuite a try, thanks for the suggestion.

    Liked by 1 person

  8. I Have to give Hootsuite another try, I didn’t “feel” it the first time around but I heard so many good things about it lately. This is such a great post with great tips.

    Liked by 1 person

  9. Great post! I’m trying really hard this month to get involved in at least one comment thread a day, which can be difficult (especially when I’m on mobile out and about and half of the wordpress sites won’t let me log in – but that’s a whole other glitch) and I’m definitely seeing more consistent traffic.
    I try to dedicate an hour (at least) to just going through and commenting and I’m really enjoying some of the new (to me) blogs I’m finding.

    Scheduling social media is definitely something I want to look into because I get so shy and nervous about tweeting my own posts multiple times so if I can dedicate some time to set up regular “throwback” posts at the beginning of the week maybe that would help me with engagement and promotion as well.


    1. Thank you for reading and commenting! It can feel really weird to keep posting about your content, but unfortunately because the internet is so busy you have to post several times to make sure you get your content seen. Yes throwback posts are a good idea too!

      Liked by 1 person

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