4 Reasons Your Blog Engagement Is Not Growing

Do you ever look at other bloggers and wonder how they can get so much engagement on their blog posts? Do you want more engagement on your blog? I am sharing 4 reasons why you are not growing an engaged audience.

Having put focus on these 4 areas I have seen my engagement improve on my blog. Taking these steps will help ensure you boost your blog engagement and they are super simple and easy.

When it comes to running a successful blog, engagement is one of the most important aspects. You may see bloggers with thousands, even hundreds of thousands of followers, but they may only receive a handful of comments. Having more followers does not necessarily mean you are more successful. So worry less about the follower amount and engage with the followers you have, they will come. It is all about patience and perseverance.

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Photo by Anete Lûsina on Unsplash

 

You Are Not Engaging With Your Audience

Would you want to engage with a blogger who ignores their audience? It is important that you engage with your audience to build connections. You can’t expect to have an audience that engages with your blog, if you are not prepared to do the same. Building connections and making friendships through your blog means you then build an engaging community to support and share your blog posts.

You Are Not Being Consistent

I was guilty of this a while ago. Just posting when I had time or ideas and it did not work well. If you are not posting consistently, your audience will be unaware of when you will be posting and it that makes it difficult for your audience to follow posts. If you are posting consistently is another step to improving your DA score. To make sure you are consistent putting a schedule in place is so helpful. I have shared how I plan my blog content ahead of time and my schedule has allowed me post consistently.

You Are Not Present On Social Media

In order to build a community you need to also be visible on social media. Being visible on social media means you can engage with other people and share your content on your platforms to build up a following of consistent readers. Being able to share your blog content on your platforms means you will reach a wider audience and can boost your levels of engagement on your posts.

Reply To Your Comments

When your readers take their time to read and post comments, it is polite to reply to those comments. If you then read one of their posts and leave a comment, that reader is likely to return to your blog as they can see you are supporting them also. This step has brought me a lot of blogger friends, a supportive and engaging audience.

I hope these tips help you in growing an engaging audience for your blog. What is one tip you would say to bloggers who want to build an engaging audience? I’d love to hear in the comments.

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212 thoughts on “4 Reasons Your Blog Engagement Is Not Growing

  1. Early last year, my blog posts were generating a significant amount of traffic, and I was engaging a good percentage of my followers. But going on a five-month break dealt a mighty blow to my blog’s stats.

    Now that I’ve resumed blogging, it feels like I’m starting from scratch, and I’m trying as hard as I can not to obsess over the numbers. It’s very discouraging.

    Liked by 2 people

  2. These are great tips Lauren! I’ve noticed a slip in my engagement and page views recently, and think being less active on social media may be the cause. I know I need to sit down with Buffer and schedule some tweets.

    Liked by 2 people

      1. It’s definitely something I need to work, that’s for sure. I’m pretty active in commenting or liking other bloggers post, and replying to them in that respect. Social media is the only thing I can think of!

        Liked by 3 people

      2. I’m avoiding social media right now and staying far away from it. Is it necessary that we use social media to boost stats? Which social media platform is ideal? Social media is not good for my mental health and that’s why I’ve been staying away from it.

        Liked by 1 person

      3. Twitter, eh? I haven’t used my Twitter account in years. It’s got some virtual dust and tumbleweeds 😂 As for scheduling posts, I usually find myself with no additional content to schedule ahead of time. That’s my fault for literally making things up as I go along.

        Liked by 2 people

  3. Enaggement and consistency are so key! And replying to and returning comments is too. I ALWAYS reply to my comments and return the love as well. I’m not as present on social media as I’d like to be because of work/family commitments, but comments are non-negotiable. Fab tips, Lauren, you are proof positive that they work! xxx

    Liked by 1 person

  4. I engage more on my blog than on social media. I don’t always have the time and energy for more than one platform. All of these are helpful. When I am on twitter, I do notice engagement increases on my blog.

    Liked by 2 people

    1. Definitely, it increases for me too. If you don’t have time using Hootsuite a free app helps you to schedule tweets of an evening for the week so you don’t even have to open the app but still have enough traffic to help your blog x

      Liked by 1 person

  5. Really good tips. They are all easy to accomplish but can also easily be overlooked. I’m still working on posting consistently and I know it will come with time and more effort on my part.

    Liked by 2 people

    1. Setting a blogging schedule, so how many times a week and what day and time and keep that the same each week really helps! Easy steps that do make a really difference! Good luck with it! I am sure you will get there 😊❤️

      Like

  6. Great tips! I’m terribly guilty of not replying to blog comments, the guess because I always feel like I should be doing something more important, or moving onto new tasks. But you’re so right – really important to maintain those conversations.

    Liked by 2 people

  7. Great tips! I’m definitely trying to make more of an effort to engage with my audience. I’ve 100% noticed that days that I’m on social media and interacting are the most busy days on my blog too!

    Liked by 2 people

    1. Definitely! That is the same for me, the more active I am the more engagement I have. If you can’t always be on social media (it can be quite time consuming- I use Hootsuite to schedule tweets) happy new year and thank you for reading and commenting xx

      Like

  8. These are great tips! I learnt very quickly that having a schedule helps with engagement, plus it makes content so much easier to organise. I’m struggling more with Insta at the moment but I think it’s because I don’t engage enough – I just don’t really like the platform compared to other networks, but it’s so useful fir product blogging!

    Liked by 2 people

  9. Ouch, this hurt! I used to do all of these things and my blog was doing pretty well! And then… well… I hate to admit it, but I dropped the ball. This was a much-needed reminder that I need to get back into my old good blogging habits!

    x Envy

    Liked by 2 people

  10. Actually replying to comments on the blog and social media makes a big deal. I totally forgive a missed comment here and there b/c I understand we all get busy and sometimes we actually miss things. But it feels weird when someone is just posting away and you reply to them but never hear back from them.

    Liked by 2 people

  11. I always try to engage with my comments. It doesn’t seem to increase traffic, however. I have a hard time balancing writing my Blog Posts and working the Social Media Aspect of it. It is really a full time job doing both. For example, I am on things where I may share my Instagram. I work diligently to follow and comment with everyone. I may miss someone, and that is the one person that calls me out. Maybe I had to stop to cook for my family or do something else. I really work hard at returning every Follow, Like, or Comment. I am not perfect and may miss one once in awhile.

    Liked by 2 people

      1. I know, but I’m very hard on myself. I try. Some of the places we share are easy to follow. Others seem more complicated. You have to keep going back to make sure you attend to everyone.

        Liked by 2 people

  12. Thanks for the tips. My blog is 2 months old now (just about) and I’m still trying to find my footing and such. I need to focus on engagement. I’m in no hurry but it would be nice to have more things happen for sure.

    Liked by 2 people

  13. I feel like I used to get so much engagement and views on my posts because I was super active on social media and I would post consistently. While I still post consistently, I definitely have to say that I haven’t been the best with social media. I sometimes find it hard to find the balance between spending enough time on social media and spending too much! I definitely am trying to get on social media (specifically twitter) to bring my engagement back up again. Great post xxx

    Melina | http://www.melinaelisa.com

    Liked by 2 people

    1. I use Hootsuite where I schedule promo tweets so you aren’t always on it (but seem active) has helped me anyway 😊 it is definitely a full time job trying to promote yourself and your blog! Keep going though, your blog is great x

      Liked by 2 people

  14. Thanks for the information. I suppose I knew it but when you read it from someone else it helps to cement it. I don’t have many followers but I do appreciate the comments I get. It is hard to look at the amount of followers and not get worried that you are not reaching people.

    Liked by 2 people

  15. Great advice! I definitely struggle to get the engagement I’d like on my posts, I’m doing some of these things already (posting regularly, replying to comments), but I think I can definitely improve my social media visibility and proactively engaging with more other blogs. Thanks for sharing!

    Liked by 2 people

  16. Hi Lauren,
    Love your tips. I agree that engagement is essential and it really is a two-way street. I’m back at it tomorrow with my first blog post of the new year – of the new decade! Onward, right?

    Like

  17. Great tips! Replying to all of my comments is something I’m hoping to get back to this year. I always used to do it and as my blog grew it kinda got on top of me time management wise. I totally agree about getting more engagement when you engage with other bloggers though, whether that be on social media or their own blogs x

    Sophie

    Liked by 2 people

  18. Great post! I definitely saw a difference in engagement last month when I started commenting more actively on other people’s posts and others reciprocated back. Seeing other people’s comments also keeps more motivated to write more.

    Liked by 2 people

  19. Great tips! I’d also add to be yourself–make sure your personality is shining through in your blog and social media posts. When I first started on Twitter I tried to be super “professional”, but it wasn’t until I started sharing little relatable tidbits about myself, asked more questions to start conversation, let my humor out, and interacted with many others that I started seeing growth.

    Liked by 2 people

  20. Great tips! Although I plan on following all of these suggestions, I think that I will focus mostly on the consistency & engaging more on social media. I use FB & IG fairly consistently, but not much interaction on there. I try to be consistent with blog posts, but sometimes life gets in the way. And I can easily let myself get discouraged when there are no views & comments. Very easy to get sucked into that “Why even bother!” frame of mind.
    But going into 2020 with renewed optimism, and sense of direction! Thank you so much for your encouraging words!

    https://fledglingendeavors.blogspot.com/

    Liked by 2 people

  21. These are such essential tips for blogging, and are so so important for growing your blog! Unfortunately I have been so bad with blogging consistently for the past 6 months and I have 100% noticed a massive drop in engagement as a result. I’m hoping to pick up my game this year and hopefully get back to where I used to be when I first started blogging! Great post xx

    Liked by 2 people

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