Whether you are new to blogging or have been blogging for a while, it can be difficult to grow your blog and it does take a lot of hard work. Unfortunately, there is not a hidden secret to building a business overnight.
If you are struggling to grow your blog, there may be some things you are doing or not doing that could be hindering your success and effectiveness. I have created a list of 7 aspects for you to focus on or alter to help build your blog audience and boost your statistics.
1. You are not promoting enough
When you hit that publish button, your post although out there on the internet will not be seen by everyone. Then comes the work of the promotion. You have to do that! Post promotion whether that be in a tweet or an Instagram post, is vital to drive your blog traffic. One tweet about a new post is not enough! To boost your blog traffic you will need several promotional posts across all your social media channels as well as engaging in comment threads across Twitter. On Twitter for example I have followers from all around the world, so I will schedule promotional post tweets at different times so my blog posts are viewed by a larger audience.
2. You are sharing content that is not helpful or relatable
If you are using your blog purely for personal use, that is absolutely fine and this will not apply to you. However, I am assuming if you have clicked on this post, you are wanting to grow your blog. So sharing content that is helpful or relatable will make a person want to click on your profile. Researching keywords and trends on social media is a great way to come up with blog post ideas and help grow your audience.
3. You are not engaging with your audience
The only way your blog grows and becomes successful is because you build a loyal audience. So engaging with your followers is key to a successful business. Whether that be replying to comments, supporting other bloggers or networking on social media, all those connections will help build your blog and your brand. No one wants to support the blogger who ignores their following! Engagement is key!
4. Your blog is difficult to navigate and find your follow button
If you have a blog layout that is not compatible for all devices it can deter people from following your blog or reading several of your blog posts. You want to ensure you blog theme is compatible for all platforms people may be viewing your blog from. If you haven’t got a follow button visible, make sure you get one. People don’t like to go searching. Pop ups can also be incredibly annoying for readers of your blog. If they want to follow your blog, they will.
5. You haven’t listed your website links on your social media channels
On social media platforms like Twitter and Instagram have places on your profile to add your website link. This makes it easy for your followers or brands to search for your content. If you don’t have it there, your audience may find it difficult to find your promotional tweets. Get that website link on show!
6. Your blog has a sign up to comment system
I don’t know about you but I have so many accounts and emails to keep track of. Your emails get jam packed with messages that you have to regularly sort through. The last thing you need to do is sign up to another separate platform just to comment, this is a big deterrent. Your audience wants a user friendly and easy website to navigate and be able to comment.
7. You are not consistently active
Although it can take a lot of time, being consistent on social media and engaging with your followers and sharing your content helps to grow your blog. Also, posting consistently on your blog is also important, in building an engaging audience. If like me you work as well as blogging using a scheduler is your best friend, you can schedule promotional posts throughout the day without actually having to be online. Creating a blogging schedule allows you to plan content ahead of time and means you will have continuous fresh content to share.
Just changing these aspects of how you run your blog will help boost your following and engagement. Blogging is not easy, it does take a lot of hard work, but it is worth building a positive community and making some friends in the community.
What other reasons do you feel can hinder a blog from growing and being effective? I’d love to hear in the comments.