7 Reasons Why Your Blog Isn’t Growing

An acer laptop with different photographs on the screen, on a desk with a copper mug and a book with fairy lights.

Photo by Anete Lūsina on Unsplash

Whether you are new to blogging or have been blogging for a while, it can be difficult to grow your blog and it does take a lot of hard work. Unfortunately, there is not a hidden secret to building a business overnight.

If you are struggling to grow your blog, there may be some things you are doing or not doing that could be hindering your success and effectiveness. I have created a list of 7 aspects for you to focus on or alter to help build your blog audience and boost your statistics.

1. You are not promoting enough

When you hit that publish button, your post although out there on the internet will not be seen by everyone. Then comes the work of the promotion. You have to do that! Post promotion whether that be in a tweet or an Instagram post, is vital to drive your blog traffic. One tweet about a new post is not enough! To boost your blog traffic you will need several promotional posts across all your social media channels as well as engaging in comment threads across Twitter. On Twitter for example I have followers from all around the world, so I will schedule promotional post tweets at different times so my blog posts are viewed by a larger audience.

2. You are sharing content that is not helpful or relatable

If you are using your blog purely for personal use, that is absolutely fine and this will not apply to you. However, I am assuming if you have clicked on this post, you are wanting to grow your blog. So sharing content that is helpful or relatable will make a person want to click on your profile. Researching keywords and trends on social media is a great way to come up with blog post ideas and help grow your audience.

3. You are not engaging with your audience

The only way your blog grows and becomes successful is because you build a loyal audience. So engaging with your followers is key to a successful business. Whether that be replying to comments, supporting other bloggers or networking on social media, all those connections will help build your blog and your brand. No one wants to support the blogger who ignores their following! Engagement is key!

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Photo by Sincerely Media on Unsplash

4. Your blog is difficult to navigate and find your follow button

If you have a blog layout that is not compatible for all devices it can deter people from following your blog or reading several of your blog posts. You want to ensure you blog theme is compatible for all platforms people may be viewing your blog from. If you haven’t got a follow button visible, make sure you get one. People don’t like to go searching. Pop ups can also be incredibly annoying for readers of your blog. If they want to follow your blog, they will.

5. You haven’t listed your website links on your social media channels

On social media platforms like Twitter and Instagram have places on your profile to add your website link. This makes it easy for your followers or brands to search for your content. If you don’t have it there, your audience may find it difficult to find your promotional tweets. Get that website link on show!

6. Your blog has a sign up to comment system

I don’t know about you but I have so many accounts and emails to keep track of. Your emails get jam packed with messages that you have to regularly sort through. The last thing you need to do is sign up to another separate platform just to comment, this is a big deterrent. Your audience wants a user friendly and easy website to navigate and be able to comment.

7. You are not consistently active

Although it can take a lot of time, being consistent on social media and engaging with your followers and sharing your content helps to grow your blog. Also, posting consistently on your blog is also important, in building an engaging audience. If like me you work as well as blogging using a scheduler is your best friend, you can schedule promotional posts throughout the day without actually having to be online. Creating a blogging schedule allows you to plan content ahead of time and means you will have continuous fresh content to share.

Just changing these aspects of how you run your blog will help boost your following and engagement. Blogging is not easy, it does take a lot of hard work, but it is worth building a positive community and making some friends in the community.

What other reasons do you feel can hinder a blog from growing and being effective? I’d love to hear in the comments.

155 thoughts on “7 Reasons Why Your Blog Isn’t Growing

  1. Some great tips here, thank you! I do have to be mindful not to get disheartened and to keep being consistent. Comparing myself to others is my biggest downfall I think. I’ve only had my blog since September 2019 so it’s early days.

    Liked by 1 person

  2. Great tips here, thank you! I’ve only been blogging since September 2019 so I know it’s early days, but my biggest downfall is comparing myself to others. Need to work at these tips and stay consistent!

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  3. This is really informative. I definitely agree about having to sign up to comment on blogs. I rarely, if ever, do that and I feel like it’s a big deterrent for most viewers. Thanks for sharing!

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  4. These are some great pointers. Layout is definitely important to me, as it the font size people use. Its got to be easy to read and broken up in to sections otherwise its just not inviting.

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  5. Great tips!
    I need to get better at responding to comments. I think I’ll make it apart of my evening routine.
    I wish I had found this when I started my first blog. I could’ve learned a lot more faster! Lol.
    Thanks for sharing. (:

    Liked by 1 person

  6. I have to REALLY like a blog to sign up in order to comment! I think there is one I’ve bothered to do so out of all the weekly threads I participate in! I am probably guilty of not promoting enough. Working on it though!

    Liked by 1 person

  7. Thanks for sharing this post!!! Really helpful for new bloggers like me. I have to say that it’s not easy to promote a blog, it takes lots of time, at least for me. I have a daily job + a family so I can’t for example post on IG while I’m at the office. The only time I have to spend promoting my blog is on the weekend and before going to sleep. I’ll keep doing it because I’m sick and tired of my daily job and I’d like my blog to become my main income.

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    1. I definitely recommend scheduling content with scheduling apps. That way content goes live on your platforms even when you are busy. Keeps your engagement high without having to be active on social media. Try Hootsuite. It helps me schedule content for when I am at work or busy.

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  8. Your 7 reasons hit it on the nail – I especially like no. 6 – it’s definitely a deterrent. If I have to sign up to post my comments, you’ve just lost me to someone else! While I am practicing most of your 7 reasons, the one I need to put more attention to is to engage my audience – but you need an audience to engage them 🙂 – so, I will be more active on social media, on the forums and on commenting others’ posts. Thanks for the advice!

    Liked by 1 person

      1. My bad – you see, for some reason, I was logged in to WordPress.com – an account I haven’t used in years! Here’s my blog https://blogandgetpaid.com – I now have changed my login info. Hope it works this time.

        I actually like what “Magic Travels” wrote in the comments – except I don’t hate my current job, but I wouldn’t mind leaving it to do something else, like blogging and enjoying life!

        Liked by 1 person

  9. These are all such great points. I totally agree with you. I also hate the whole log in to comment thing as well. That is such a pain to do! But thanks for sharing all this information, very valuable indeed!

    Liked by 1 person

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