7 Reasons Why Your Blog Isn’t Growing

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Photo by Anete Lūsina on Unsplash

Whether you are new to blogging or have been blogging for a while, it can be difficult to grow your blog and it does take a lot of hard work. Unfortunately, there is not a hidden secret to building a business overnight.

If you are struggling to grow your blog, there may be some things you are doing or not doing that could be hindering your success and effectiveness. I have created a list of 7 aspects for you to focus on or alter to help build your blog audience and boost your statistics.

1. You are not promoting enough

When you hit that publish button, your post although out there on the internet will not be seen by everyone. Then comes the work of the promotion. You have to do that! Post promotion whether that be in a tweet or an Instagram post, is vital to drive your blog traffic. One tweet about a new post is not enough! To boost your blog traffic you will need several promotional posts across all your social media channels as well as engaging in comment threads across Twitter. On Twitter for example I have followers from all around the world, so I will schedule promotional post tweets at different times so my blog posts are viewed by a larger audience.

2. You are sharing content that is not helpful or relatable

If you are using your blog purely for personal use, that is absolutely fine and this will not apply to you. However, I am assuming if you have clicked on this post, you are wanting to grow your blog. So sharing content that is helpful or relatable will make a person want to click on your profile. Researching keywords and trends on social media is a great way to come up with blog post ideas and help grow your audience.

3. You are not engaging with your audience

The only way your blog grows and becomes successful is because you build a loyal audience. So engaging with your followers is key to a successful business. Whether that be replying to comments, supporting other bloggers or networking on social media, all those connections will help build your blog and your brand. No one wants to support the blogger who ignores their following! Engagement is key!

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Photo by Sincerely Media on Unsplash

4. Your blog is difficult to navigate and find your follow button

If you have a blog layout that is not compatible for all devices it can deter people from following your blog or reading several of your blog posts. You want to ensure you blog theme is compatible for all platforms people may be viewing your blog from. If you haven’t got a follow button visible, make sure you get one. People don’t like to go searching. Pop ups can also be incredibly annoying for readers of your blog. If they want to follow your blog, they will.

5. You haven’t listed your website links on your social media channels

On social media platforms like Twitter and Instagram have places on your profile to add your website link. This makes it easy for your followers or brands to search for your content. If you don’t have it there, your audience may find it difficult to find your promotional tweets. Get that website link on show!

6. Your blog has a sign up to comment system

I don’t know about you but I have so many accounts and emails to keep track of. Your emails get jam packed with messages that you have to regularly sort through. The last thing you need to do is sign up to another separate platform just to comment, this is a big deterrent. Your audience wants a user friendly and easy website to navigate and be able to comment.

7. You are not consistently active

Although it can take a lot of time, being consistent on social media and engaging with your followers and sharing your content helps to grow your blog. Also, posting consistently on your blog is also important, in building an engaging audience. If like me you work as well as blogging using a scheduler is your best friend, you can schedule promotional posts throughout the day without actually having to be online. Creating a blogging schedule allows you to plan content ahead of time and means you will have continuous fresh content to share.

Just changing these aspects of how you run your blog will help boost your following and engagement. Blogging is not easy, it does take a lot of hard work, but it is worth building a positive community and making some friends in the community.

What other reasons do you feel can hinder a blog from growing and being effective? I’d love to hear in the comments.

145 thoughts on “7 Reasons Why Your Blog Isn’t Growing

    1. Yeah that is the concern, but that’s why so people don’t! But it’s not, if you think about how much is on everyone’s timeline. That person may only seen 1 of your 10 promotional posts. X

      1. That’s what I tell myself. There’s some real fans who come to me saying that they can’t believe they had missed a post or an announcement. And of course you get all the time new followers who have never seen your old content.

  1. No. 6 is so inconvenient. I feel sorry for the blogger, but when I see that I need to sign up to comment I’d have to say bye to your website.

  2. These tips are really helpful! I’m so bad when it comes to promo. I used to be on top of it but now I just find it boring. I need to get better at it though. ♡ Thank you for sharing!

  3. Promotions are something I’ve been very bad at in the past but this year I’ve really been trying to do more of that, not just with new posts either, recycling older content too. It does make such a difference to how visible you are. And yes, replying to all comments is a must, it’s so rude not too. How can you expect to grow an engaged following if you don’t engage? Great tips, Lauren, thank you! xxx

  4. These are great tips! I definitely don’t follow if they have a blog that’s hard to follow or if i can’t find the follow button! I already read so many blogs, and while I’m always looking for new ones to love, it definitely has to be a user friendly experience. Great post xxx

    Melina | http://www.melinaelisa.com

  5. One good reason is not reciprocating. We all join in, we all try to engage with as many as possible but there will always be some that just don’t return that.

    It’s frustrating as hell and a sure fire way to get me to stop reading.

    Great tips, sometimes in the busyness of life and blogging it’s easy to forget ourselves x

  6. There are some great tips and pieces of advice here Lauren! My blog has become a bit neglected in recent months but I’m making a bit more of a conscious effort to schedule tweets and be more active on Instagram too. If you want the views, you’ve got to put some hard work in! It’s not handed to you on a plate, unfortunately! XX

  7. I connected most with the ‘sign-up to comment’ thought. I am guilty of reading a good post but, when I get to the sign -up comment box, I know the post was not good enough if I just scrap it and close the site.
    Also, an easy-to-follow outlay is gold, especially if it is nice to look at and showcases your work to the best of its ability.
    Thanks for sharing these tips!

  8. yes these are all so true! Argh I literally get so annoyed when a blog has way to many pop ups when I’m trying to read something they’ve written! I also try and schedule my blog posts at a specific time in the day as when I’m awake most people who follow my blog aren’t, so I have to be careful with that otherwise usually no one will see it!

  9. I needed to read this. I know what my problem is! Consistency. I love my blog but i just find it hard to organise my time and commit myself.

  10. Nice tips. I really need to create time to be posting more on social media. I’ve not been that active much.

  11. Thank you for sharing! I definitely need to promote my posts more. You’ve also made me think about looking at my blog from the point of view of a reader to see how easy it is to navigate 🙂 xx

  12. These are very helpful. It can certainly feel deflating when you’re not getting the traffic you think you should but this highlights maybe where I’m going wrong. Thank you 🙂

  13. I do not like it when you have to log in to comment or subscribe to comment on a blog. I may log in if it is easy. This is such a great post so bloggers can fix things in order to get a bigger audience.

  14. I know I’m not promoting enough and I don’t have keywords for SEO right now. It’s still a big learning process. A week ago, I didn’t even have Google Analytics active for the blog so… Thanks for sharing. I will pin this as well.

  15. I definitely agree that promoting is SO important! If I didn’t promote all over social media, especially Twitter, I’d have very little blog views or engagement/comments x

  16. Oh wow, this was super helpful. I think you definitely touched on everything that needed saying and I can say that the reason my blog is doing well for a beginners blog (barely a month old) is because I do literally all of these things.
    – katelyn

  17. Such great tips, thanks for sharing with us! I see so many bloggers never commenting and engaging and it’s such a shame, as it’s so important for engagement both ways xo

    Makeup Muddle

  18. A really helpful post for people new to the world of blogging, such as myself! The main problem I am finding is trying to judge where the line is between promotion and spam on social media.

  19. Love these points!

    And they’re all so true, especially the sign up to comment part. I hate that and most of the time I will not sign up…I’ll just not comment lol

  20. Some really important tips and they’re such simple things you can do to grow your blog but they really make a difference 😊 thank you for sharing!

  21. I’m guilty of all of these…except that I’d like to think of the content I’m posting as helpful. It’s just that although many people travel, not many seem to have access to my blog. Might be because I don’t know about the right platforms yet (I hope!) It’s discouraging when I put so much effort into them and they are hardly read by anyone hehe

  22. Great tips. I struggle most with #1. I am trying to promote my content more, but doing it is still hard. It still makes me uncomfortable. As women, I think part of this is due to that old expectation that we should be “good girls” – for ex. never brag – which promotion actually is not. Appreciate the nudge. I need it.

    1. How ever many people you have on your feed when you promote, not everyone sees it. So by putting out more, it will be seen more. Not bragging at all. I hope it helps x

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