There are aspects of your post you will want to make sure are in place, before you hit that publish button. When you take the time to write a blog post you want it to be the most successful and effective as it can be.
Putting a blog post out, doesn’t magically receive blog traffic. You have to make people want to read the content you create. So having a checklist to ensure your blog post has all the essentials to succeed is a great way to boost your blog engagement.
I have 7 areas of interest that you should check/include in your blog post before it goes live.
Blog posts that are just reams and reams of text can put off some readers. Having photographs where they are your own or stock images, help make the post more appealing. If you are writing about a product or an experience, having photos about the subject will help readers relate more to your writing. If you do not have a photo you would like to use, you could always use a Pin for Pinterest you have created or your featured image.
2. Headings and Sub-Headings
How many times have you been put off by large paragraphs of text? Whether your post is a useful tips post such as this or a piece on an experience, using quotes, headings or sub-headings are great to make the post less daunting to read. It can also help your readers to identify the information they wanted to read from clicking on your post.
3. Linking other content
When you are writing a blog post you might have previous content that you have shared that will compliment your post. It can be helpful to your readers and can help boost your blog traffic. With sharing links to your content, products or other creators you need to make sure they are correct and not broken, as that can affect your DA score.
4. Featured Image
I personally have to include a featured image. When promoting your blog post on social media and I share the link the image appears also. It is much more visual pleasing than a link with just text. Also if you are sharing a review of a product for example, it will encourage people to click on your link. It definitely looks more professional. In this space you can use stock photos if you want, just make sure you credit the original creator.
5. Categories and Tags
When you have written a blog post, placing it into a category is helpful for your readers. If they click on your blog looking for blogging tips for example, they can search that category and it makes it easier for your readers to navigate through your blog content. Using tags can again help promote your blog post and make sure the tags are relevant.
I am not an expert by any means, however ensuring I have these aspects for my blog post definitely impacts my blog traffic and engagement.
I have learned over the years of blogging, that working on these aspects of a blog post can help boost engagement and traffic on your blog.
What aspects of a blog post are a must to include for you? Do you use featured images? I’d love to hear in the comments.