5 Essential Elements For An Effective Blog Post

There are aspects of your post you will want to make sure are in place, before you hit that publish button. When you take the time to write a blog post you want it to be the most successful and effective as it can be.

Putting a blog post out, doesn’t magically receive blog traffic. You have to make people want to read the content you create. So having a checklist to ensure your blog post has all the essentials to succeed is a great way to boost your blog engagement.

I have 7 areas of interest that you should check/include in your blog post before it goes live.


Blog posts that are just reams and reams of text can put off some readers. Having photographs where they are your own or stock images, help make the post more appealing. If you are writing about a product or an experience, having photos about the subject will help readers relate more to your writing. If you do not have a photo you would like to use, you could always use a Pin for Pinterest you have created or your featured image.

Headings and Sub-Headings

How many times have you been put off by large paragraphs of text? Whether your post is a useful tips post such as this or a piece on an experience, using quotes, headings or sub-headings are great to make the post less daunting to read. It can also help your readers to identify the information they wanted to read from clicking on your post.

Photo by Ella Jardim from Unsplash

Linking other content

When you are writing a blog post you might have previous content that you have shared that will compliment your post. It can be helpful to your readers and can help boost your blog traffic. With sharing links to your content, products or other creators you need to make sure they are correct and not broken, as that can affect your DA score.

Featured Image

I personally have to include a featured image. When promoting your blog post on social media and I share the link the image appears also. It is much more visual pleasing than a  link with just text. Also if you are sharing a review of a product for example, it will encourage people to click on your link. It definitely looks more professional. In this space you can use stock photos if you want, just make sure you credit the original creator.


Categories and Tags

When you have written a blog post, placing it into a category is helpful for your readers. If they click on your blog looking for blogging tips for example, they can search that category and it makes it easier for your readers to navigate through your blog content. Using tags can again help promote your blog post and make sure the tags are relevant.

I am not an expert by any means, however ensuring I have these aspects for my blog post definitely impacts my blog traffic and engagement.

I have learned over the years of blogging, that working on these aspects of a blog post can help boost engagement and traffic on your blog.

What aspects of a blog post are a must to include for you? Do you use featured images? I’d love to hear in the comments.




127 thoughts on “5 Essential Elements For An Effective Blog Post

  1. This is such a helpful post! 💕 A must for me is always saying “Hi” or “hello” at the start of a post to create a friendly atmosphere although sometimes I haven’t done that and it feels freeing to just jump into writing the body of the post ✨😂

    Liked by 1 person

  2. This is a really useful post, thank you for sharing your tips Lauren! You make a great point about photographs and headings, big chunks of text can be quite overwhelming but images and titles can break things up and make it easier to read. I always thought tags were a bit of a pain, but I’ve noticed that some of my tags I’ve used have come up on searches back to my blog so I think they are well worth taking the time to do. Thanks for sharing, fab post! ❤ xxx

    Bexa | http://www.hellobexa.com

    Liked by 2 people

  3. These elements are so so important! Not just from an SEO point of view but also for a reader. If a post has no imagery and no headings then I find it a chore to read!

    I have the Yoast plugin which reminds me to ensure I have all the elements in my post ☺️

    Thanks for sharing!

    Liz x

    Liked by 2 people

  4. Great advice. Just starting to get used to linking, categories and tags. Has taken a while but I’m getting there, where I’m thinking about it as I write.

    Liked by 2 people

  5. This is so helpful! The longer I’ve been blogging for, the more I’ve realised that all these things are so important. I always add in sub-headings now and even if I haven’t taken any of my own images, I’ll head over to a stock image website so that I have something. I couldn’t write a post without pictures in now, as I know when I read a post myself I’m much more engaged by it when there’s images to go with it.

    Alice xx

    Liked by 1 person

  6. This is a really useful checklist/guide to have to hand when putting together a blog post. It’s amazing just how many things are overlooked when trying to put a post together xxx

    Liked by 1 person

  7. Great points and suggestions! I recently learned how important it is to add alt text to your pictures. One day my images wouldn’t but at least in that case the reader will have an idea of what should have been there and it helps with SEO.

    Liked by 1 person

  8. I recently starting using headings and subheadings to break up my blog posts! Such a good post with some amazing tips xx


  9. As a VERY new blogger this post was helpful. I stress over… is the post too long, is it too short, is there enough valuable information, etc. I plan to go back and edit some of my posts as I am learning more about what works and what doesn’t. Thank you so much for the tips!

    Liked by 1 person

  10. Linking content is such an important one as it helps your readers navigate your website and potentially view more pages! Thanks for sharing x


  11. All of these are great tips, Lauren. Photos, internal linking and headings are absolute musts for me, not just for a more appealing post but also for SEO and Google. I haven’t spent much time on tags but I’ll have to look into that in future too, thank you! Lisa xxx

    Liked by 1 person

  12. I love posts where the photo elements are relevant; for me, all I ever need is a featured image since I do not use Pinterest prolifically and most of my content is poetry. Having a featured image is definitely a bonus when it comes to sharing on social media!

    I love categories; since I must organize everything, being able to filter posts appropriately makes a blog much easier to explore.
    Thanks for sharing!

    Liked by 1 person

  13. Even though I love reading, a post without photos is such a put-off. I totally agree with everything you’ve said. A featured image is so important for social media! Great tips for beginners, I had to learn the hard way. | lanalikes.com

    Liked by 1 person

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