Are you struggling to promote your blog? Are you wondering how you can boost your blog traffic? There is no miracle way, it takes time and effort that you need to be willing to put in. Unfortunately it is not as simple as clicking publish to bring readers to your blog.
I have been blogging for over 2 1/2 years and I have definitely learned what methods work in boosting engagement. Of course, I am still learning, but within the last year I have changed how I promote my blog and my statistics reflect that.
I have put together a list of methods I use for marketing my blog and my posts. There is not just one method and not just posting one social platform that works, you have to use multiple methods to be effective. If you are struggling with your blog engagement, there could be simple things that you need to adjust.
1. Interlink in your blog posts
Linking previous content that relates to the post you are writing, can help boost your traffic and help your audience find other relevant information they may need. This can also help with DA and SEO. It is also one of the easiest ways to promote your other content. I find this helpful when I am reading other bloggers content and I can read other content they have created with a similar theme.
2. Utilise social media bios
In all your social media platforms you have a bio and an option to display a website. Making sure you have your blog visible, makes it easier for your audience to find your content. It also helps if brands are wanting to do some research and reach out to you. If you want to follow me on my social platforms, I am always looking to follow more bloggers and content creators. Twitter, Instagram, Pinterest.
Instagram can be a huge promotion tool for your blog posts and your brand. Do you have an Instagram account? If you do not have an Instagram account I recommend setting up a profile. You may wish to use the Instagram name generator to create the best name to showcase your blog and brand.
3. Post a link to your latest post
When you have published a blog post, you should post a link to your social media platforms like Twitter for example. I always pin my latest post to my Twitter feed also. It allows your social media followers find your latest post with ease and notifies them when you have posted. You should always post promotional tweets for that blog post. I tend to post a promotional tweet every 1-2 hours to be effective and reach a wider audience.
Photo by Sydney Rae on Unsplash
4. Use hashtags when promoting blog posts on Twitter
When you post a link promoting your blog post, there are hashtags you can include and they will retweet your links. I have found my posts definitely reach a wider audience when I do this. The current hashtags and accounts you should utilise on Twitter are: #BloggersHutRT @BloggersHutRT @sotonbloggers #BloggersTribe #TheClqRT.
5. Engage in comment threads
There are regular comment threads that happen on Twitter, where you can link your latest post and other people comment and share your content. You can then engage with other peoples’ content. These threads are a great way to network with other bloggers and find new followers whilst promoting your content. TeacupClub and BloggersTribe run several comment threads you should engage with.
6. Use Pinterest
I have recently put a lot of effort into Pinterest and it definitely shows. Researching the best designs and layouts for pins for maximum effect. Using Pinterest is a great tool to increase your blog traffic. If you can you should join Pinterest groups to engage with other bloggers too. Do not be fooled, you do not need to purchase Tailwind, in fact online I have seen other bloggers say they have more engagement when they manually pin. I have jumped from 35K to at this moment 137K by manually pinning. You can check out my Pinterest.
Photo by Hayley Lyla on Unsplash
7. Post consistently
To help with promoting your blog, you need to be posting consistently. Creating a blogging schedule will help you achieve this. This will mean you will have new content to promote on your social media platforms. New content will bring new readers and you can boost your engagement. 2 weeks of promoting the same blog post will be ineffective if you are not using different methods. When you are regularly posting on your blog it also helps build your DA score.
This list is just a few ways that you can promote your blog posts and your blog. If used consistently they can be very successful. To see results, you have to be willing to put these in place and work consistently on these areas. The numbers and engagement will not instantly increase, but they will help build them organically.
What ways do you like to promote your blog posts or your blog? I’d love to hear in the comments.
capablechloe1 says
Thanks for the helpful advice.
tiaonthetrail says
Thank you! I haven’t thought about using twitter as a means of sharing, but I like it!
bournemouthgirl says
That’s were most of my blog traffic comes from
Amazing post! I am quite a new blogger so this is very useful for me! Thank you!
Great post! I will definitely implement these tips!
Thanks for these tips! My blog is less than two months old and I’m still working at finding my way with promotion.
I definitely recommend comment threads x
Great tips!! I started my blog this month and definitely should start using Pinterest for promoting.
Thank you for reading and commenting. Can you link your blog so I can read
Glad it was useful!
Thank you so much for sharing this, I totally agree with all especially postIng consistently, because its always drive new reader to your blog, am still figuring Pinterest out.Thanks for sharing this
These are some really great tips! I am currently struggling to figure out pinterest but I know I need to keep working with it to help boost engagement!
These tips are awesome, I’m wanting to do more on Pinterest!
This is awesome Lauren! So many helpful tips and tricks.
Thanks for sharing.
Emma.
Perhaps, I’ve been doing Twitter wrong all along. I should use some of those hashtags. Thank you so much for your these tips!
I hope it helps!
Thank you. I have found these tips very useful and will definitely use some of them..
Thank you!
Great post – this is so helpful. Thank you for sharing.
Thank you for reading and commenting.
I’m constantly promoting my blog on Twitter and have recently been using Pinterest. Pinterest is a difficult one to grasp, I’m still not seeing the results I’d like but I’m slowly getting there. Pinterest is very time consuming!
Stick with Pinterest it is a good tool.
Glad to see I am doing these things you suggest. Just need to remember it’s a lot of work but it takes time too. Thanks for the info.
Thank you for reading and commenting. Can you link your blog.
Thanks for the retweet #’s. I am going to try those and a few of your other suggestions! Thanks again!
Thank you! They are great for retweeting your content. Can you link your blog.
These are great tips! I’m working on being more consistent with social media.
Promotional tweets every couple of hours is so smart. I’ve been limiting myself to 1-2 a day. I don’t know why I’ve been doing that to myself! Grr.
Great post! Thank you so much, this was very helpful.
Definitely schedule plenty. Timelines are so busy it might not be seen otherwise.
I’ve been trying to use Pinterest more.
Great post! I have been working on all these things you mentioned and it has taken some time, but it’s starting to make a difference.
That’s great! Keep going!
Honestly, I don’t do much blog promotion outside of WordPress itself, but I just started using Twitter recently. I kinda abandoned it but realized that I am potentially missing out on connecting with like-minded people. I also realize that many bloggers exist outside of WordPress. As for Instagram, I am not sure when I will be actively posting again but my account is still there (@serene_hilz). I like how some platforms allow you to add a personal link. I cringe when I think that social media should be entirely for promoting “my brand” but I don’t know what my brand is yet 😂
Twitter is great for blog traffic and Pinterest. It is a great platform to meet like minded people and connect and get your content to a wider audience. Thank you for reading and commenting.
Great tips! Thank you for sharing😁
I’ve only recently started using Twitter for promoting my blog, and I am bummed that I never thought of using it earlier because it really does make a difference! Currently I am focused on Pinterest and Twitter for promotion – fingers crossed I can figure out a consistent strategy soon enough!
These are all helpful ideas!
Thank you for reading and commenting. Can you link your blog so I can read
These are some helpful tips. I used to do almost everything you mentioned but these days I am way too busy and feel like there should be more than 24 hours in a day. 🙂 But I am slowly getting back on my track. I love using Pinterest, just followed you. I pin manually, it does take a lot of time and effort too but good results are always so satisfying.
Via | https://glossnglitters.com
Definitely use Hootsuite to schedule promo so even when you are busy it is going live. Thank you for reading and commenting.
Thanks for these tips! I have definitely been trying to promote myself more and it has made such a difference!! Also comment threads are great too 😊
It really does! Thank you for reading and commenting.
I’ve been blogging for 3 years now and promoting my posts has probably been the hardest part of blogging. I’ve recently started on Pinterest also and so far it has brought in some traffic but not tonnes. It really just take patience and consistency!
Pinterest is one I am still working on!
These are some reallt useful tips. I never used to interlink my posts until recently and I’ve noticed such a difference since.
Brilliant tips here Lauren. With blogging, sometimes the easiest bit is the actual writing.
Promoting it can be hard work but very rewarding. I often find some new bloggers to follow while taking part in comment threads.
I will definitely be using some of these tips moving forward x
Helpful tips! I’m a new blogger and have been trying to navigate promoting and a full time job. This is great information!
I am glad it has been helpful. If I can help in anyway let me know 😊
I am starting advertising on my blog, so let me know if you are interested
Great tips. I gotta admit, Pinterest is a slack spot for me. I really need to tighten up when it comes to being more consistent and putting in more effort on that platform. I just followed you though, so maybe you’ll lead me in the right direction! Lol!
Pinterest is definitely one I am working on. But posting consistently and choosing new pins 15-30 days everyday helps. I will share a post soon.
These are all of the things I’m currently doing to promote my blog, so it’s nice to see that I can tick all the boxes! Thank you so much for sharing this. It’s super encouraging!
That’s great you are already to implementing these. Can you link your blog so I can read.
Great tips, Lauren, thank you. When you say ‘post consistently’ I’m guessing that you mean fairly frequently – I struggle with this, firstly because I have a job, and secondly because I tend to write very detailed posts. How often do you post new stuff?
I hope these help you!
Nice post. I try to do them all but I get most of my traffic from Twitter, still figuring out Pinterest though.
Me too! Pinterest is still a hard one for me too.
Thanks for the great tips 🙂
Thank you so much for these helpful tips!
Some great tips here, thank you. I definitely need to learn more about Pinterest.
Yes, I’ve been posting consistently and promoting it to my social media accounts! but I understand traffic doesn’t come immediately. Patience is important. Thank you for sharing! There are some tips I didn’t know.
Patience is important, keep consistent and utilise Pinterest. Thank you for reading and commenting.
I definitely need to post more consistently and join some comment threads. I know the threads can be very helpful as I used to do a few a while ago. Thanks for the tips
This is SO helpful for people just getting started. I have to say alot of my trial and error has led me to your suggestions in the list, so it feels good seeing that these strategies really helped you and hopefully this means I’m on the right path to blog growth! Thanks so much for sharing
This was so helpful! I loved this because this is exactly what I need to do. Thanks so much for sharing this!
I am glad it has helped you. Thank you for reading and commenting.