For the first 2 years of my blogging journey when pitching to brands or working with brands I never used a media kit. Although I had successful collaborations with these brands, I knew it was time to create a media kit.
Do you want to earn money from your blog? If the answer is yes you will want to at some point work on sponsored content having a media kit is going to show your worth to those brands. You could be asked for a media kit by brands and you do not want to seem unprofessional and say you do not have one, so having one handy will be so helpful.
What is a media kit?
A media kit is like a CV for bloggers and influencers. It will include all the information that brands will want to be aware of to see if you are suitable for a collaboration. Like a job CV your media kit gives you the opportunity to showcase your talents and to sell yourself. It is the perfect and easiest way to send all information to a brand or PR contact.
What should you include in your media kit?
There are certain elements that your media kit should have to be the most effective when pitching to potential brands. The great thing about media kits are they are individual and can be designed the way you like them. The elements I have used are the main focuses brands will ask for when they are discussing a collaboration.
A picture of you and a little paragraph about you
By including a picture of yourself allows brand and PR contacts to put a face to the name of your blog. Writing a little bit about yourself can make your media kit far more personable. You want the contacts to see the real person behind the business.
Photo by J. Kelly Brito on Unsplash
A little paragraph on your blog with your blog logo
Writing about the topics you cover and what you aim to achieve with your blog, can help brands decide whether you are a suitable fit for their audience as well as your own. If you can share how different your blog is brands are going to take notice of this.
Your social media handles
Putting your handles for social media on your media kit will mean brand and PR contacts can research your content. This can help the brand see what content you have created previously, how well content performs and your levels of engagement. By seeing all these elements that will help them decide if they want to work with you and your blog.
Your social media following and blog statistics
In your media kit it is important that you include statistics for your blog, writing your blog views, audience demographic and your DA score. Including your audience demographic can help brands to know whether your blog is the perfect fit to showcase their product or services. Sharing your social media following allows contacts to see the size of your audience and the reach your content has.
Previous collaborations
If you have worked with brands previously it is a great idea to include a few of these on your media kit. You should include the brands that are similar to the brand you are pitching to. If the content was well received by your audience it will pique a brand’s interest. If you have any positive testimonials from brands you have worked with previously including one or two can help to show future brands you produce worthy content and conduct yourself professionally.
Photo by STIL on Unsplash
Services you offer
Writing in your media kit with what services you offer can show brand and PR contacts know whether or not you offer what they are looking for. It can save a lot of emailing back and forth, when brands can see if you offer certain services.
Photography
Including a variety of photographs that you have taken, whether they are product photographs or personal photographs. Again, it is a way to showcase what content you can create. It can also make your media kit more appealing to brands and stop the media kit being continuous text.
Contact information and prices for your services
Sharing your contact information means it is helpful to brands and PR contacts to reach you at other times for future collaborations. Having your prices is optional, I personally do not include my prices, but I know other creators do. If you do include them it can be informative for brands as they can see if they have a budget to work with you and saves a lot of time.
How to create your successful media kit?
I chose to make mine in Canva. I have definitely come along with designing graphics for my blog but there is still so much to learn and develop. Canna is a great app that has lots of templates for you to customise to make a killer media kit. The best part is you can use it for free, however there is the option to pay for a subscription to have access to more templates. Just search media kit and scroll to find the template you love. Then you have the opportunity to create and customise a media kit you love. This app is a great free resource, so get creating!
Creating and utilising a media kit is a great resource to use when you are pitching and working with brands. Use your media kit show off your content and the benefits of working with you. This is the perfect time to sell yourself. A media kit is an adaptable piece which you can edit and tailor to the brand you are pitching.
Do you have a media kit? I’d love to hear in the comments.
This was so helpful! I have been considering putting one together myself and this just solidified that I need to! Thanks for sharing 🤗
Good luck with creating yours!
Informative post
I need to update my Media Kit which is the most overlooked part of blogging.
Thank you for reading and commenting.
Such a helpful post! I regularly update my media kit and it is amazing to see how my blog grows! Brands ask for them all of the time so it’s defo something bloggers must have!
Rosie
loverosiee.co.uk
Thank you for reading and commenting. Can you send a link to yours blog.
Oh no, this is another thing that’s been on my to-do list for the looooongest time & I still haven’t done it! Canva really is fab though, isn’t it? I wasn’t totally sure what to put on mine so these are some fab suggestions, Lauren! xx
Thank you so much for explaining to me what a Media Kit is and its importance!
This is such a helpful post for anyone looking to create a media kit! I made one really early into blogging and have slowly revamped it over the years. It’s such an important thing to have ready to send out to PRs upon request!
https://www.femaleoriginal.com
That’s great. I only made mine recently but already have so many ideas for a re-design. Thank you for reading and commenting.
Love that you show your media kit spread; I always take issue with posts that offer great advice but do not show the writer utilizing it!
Canva is an amazing app; I love to use it to design pins and visual poetry, and have even played around with a couple media kit ideas. Your one-page kit speaks to me; it is simple and gets all the information across.
Thanks for sharing this!
I want to create other media kit layouts just to try new spreads. But of course I wanted to share something to help others. I use Canva to do my pins too. Thank you for your kind comments Jaya, so supportive as always.
Love this! Definitely going to rejig my media kit after reading this – great tips, thank you! Xxx
Awww, thank you so much. I struggled when I first started trying to create mine. I just wanted to try and share some helpful tips that I learned.
I wish I read this before I made my first media kit! So helpful!
Aww, you are super sweet! I am glad it has been helpful. I felt the same way so I wanted to create something that could help others
Such an insightful and helpful post – thanks for sharing.
These are some really great tips! I need to give my media kit an update xx
http://www.dellalovesnutella.co.uk/
Thank you so much for this. Mine is currently non-existent and I haven’t ever really figured out where to start, so this was exactly the kind of post I needed!
I am so glad this is helpful for you. If you need any help reach out and if I can I will. Can you link your blog? X
I recently received brands ask for collaboration and I definitely media kit for it! Thank you so much for this great post dear! xxx
That’s great! Good luck with the work x
I love your media kit! I have made one but need to update it – very helpful post.
charlottesspace.com
Can you link your post as it wouldn’t let me comment
Think this is going on my to-do list this weekend. Thanks for the tips 💜
Thank you for reading and commenting. I hope it goes well. Can you link your blog?
That’s great. Thank you for reading and commenting.
I Haven’t got one but I do feel now like I really need one, I was so scared that I didn’t have enough information to put on it but I do need to invest some time in creating one.
Thank you so much for sharing x x
Amazing post! I need to create a brand kit so this is very helpful to me! I’ve seen that canva does a brand kit template that I might use and I will definitely use these points!
That’s great! Good luck with creating your kit.
I hope it helps. Thank you for reading and commenting!
This is amazing. I have a blog planner which is how I keep track of my stats and followers but how cool is this? Btw, I love your blog design. It is really pretty. Also, great pictures you got there. Do you take them yourself or use stock images?
Thank you for sharing! 🙂
The photographs on my media kit are my photos the other images are stock images and linked. Thank you for such lovely comments about my blog. Definitely set up a media kit if you want to reach out and pitch to brands.
Thank you for sharing this post! This is a reminder that I need to make one before the end of the year. x
I hope it helps! Thank you for reading and commenting.
Great tips here Lauren, you’ve reminded me I need to update mine! Your kit looks great! x
This was very informative and just what I needed! Thankyou 😀
Thank you. I am glad it has been helpful. Can you link your blog so I can read.
This is great advice. I have a media kit for my older blog, but I still haven’t created one for this one at this point. That being said, it’s definitely on the list of things that I want to tackle sooner rather than later – especially now that I am starting to work through my first collaborations on the blog!
That’s great! Congratulations on your first collaboration! I hope this post helps you set up your own media kit!
Thank you for this! I’m definitely going to create mine very soon!
I hope this helps! Good luck creating yours lovely.
Definitely give it a go! Good luck when you do lovely!
A media kit is definitely on my list of things to work on soon! Thanks for the tips! Will keep these in mind when I work on mine.
Liz
http://www.piecesofliz.com
I hope the tips help you. Thank you for reading and commenting.
Lauren, you are always sharing the most helpful posts! I really need to organise a media kit for my blog, but have always been a bit at a loss on how to start one! Great tips xx
I am glad it is helpful for you. Good luck with creating a media kit. Xx
Reblogged this on LIFE BY ANDY.
Thank you so so much for posting this! I have been thinking it’s about time I made a media kit but I had no idea where to start! This post has been so helpful and has given me a brilliant idea of what I need to include.
That’s great! I am so glad it has helped. Can you link your blog so I can have a read
Great tips here! I created a media kit a while ago but this has reminded me that I need to update it – I’ll be using these tips to help!
Tash // A Girl with a View
Definitely updating it is a must. Glad these tips have helped you
Excellent job Lauren. Having a media kit helps heaps if you focus on ad revenue and opportunities like sponsored posts. Happy to tweet this.
Ryan
Thank you for reading and commenting. Can you link your blog.
Thanks for sharing, I have one that was done by a PR agency as it was easier to have one that way for me at least 🙂
Nic | Nic’s Adventures & Bakes
Reblogged this on LIFE BY ANDY.
This is such a helpful post! I haven’t updated my media kit in so long so I definitely need to do that!
Thank you for reading and commenting!
I don’t have a media kit but I clearly need to put one together. Thanks for the detail and how to. On my to do list.
I do have a media kit but after reading this blog post I know I need to revamp and update mine. I created it when I first created my blog and became an influencer and I didn’t have many stats to put on it at the time. Thank you for this informative read!
Can you link your blog so I can read it
Thanks so much for an informative post! Seems I need a media kit. I’ll have to add it to my list.
This is super helpful! I’ve been thinking about making a media kit for a while but haven’t got round to it yet. This post has inspired me to get on with it! xx
I am really glad you have found this post useful and motivated you to create yours! Thank you for reading and commenting.
I have been procrastinating on making mine. I haven’t pitched to any brands yet, but I am currently trying to work on my media kit. Thanks for sharing this post it’s giving me great tips and ideas!
I hope it helps! Thank you for reading and commenting. Can you link your blog?
Great post! This was super informative and very helpful!
Great post! This was super informative and helpful for those looking to make a media kit. I’ll keep this post in mind when I finally make my own!
Wow you made creating a media kit less complicated than it seemed. When I would look at other people’s media kit, I always wondered how they put that together but when you break it down like how you did, that makes a whole lot of sense. Thanks xxx
I am glad it is helpful. Thank you for reading and commenting.
This is so useful! It can be overwhelming when you come to make your first media kit, can’t it? So, this will definitely help to put one together. I really need to update mine, I have been putting it off, but it is something that should be done regularly isn’t it?
Thanks for sharing!
Aimsy xoxo
https://www.aimsysantics.co.uk
Glad you found it useful. Thank you for reading and commenting.
Some fabulous tips. I update mine on the first of every month so it is relevant. And I don’t include my fee schedule, but this is available on request, though I have seen plenty with fees included.
Yeah I don’t include my fee either. Thank you for reading and commenting.
Great tips here. I update my media kit on the 1st of every month, along with noting my stats, as it keeps me accountable.
Thanks for teaching us more about media Kits, Lauren! 😊
I also created mine with Canva but this post inspired me to freshen mine up a bit. I can’t believe I forgot to include my logo! 😄
Bianca xx
Good luck with updating it. Thank you for reading and commenting.
This is so helpful, and it’s so awesome that you actually shared your own. I started mine and then got side-tracked and never finished it. This is a great reminder to finally get it done.
Thank you for your kind comments. Can you link your blog so I can read?
Extremely helpful and informative post! I haven’t updated my media kit since last year so your tips will help.
Thank you for your kind comments. Can you link your blog x
This was so helpful! I’m working on getting one together and this will help so much!
I am glad this post is super helpful. Thank you for sharing.