The Ultimate guide to creating a media kit

A wicker tray laying on top of a white spread with a nude and stripe scarf. On the tray it has a macbook, a cup of tea with a tea bag still in the mug with a silver spoon next to the mug. There also is a milk jug.

Photo by Lauren Mancke on Unsplash

For the first 2 years of my blogging journey when pitching to brands or working with brands I never used a media kit. Although I had successful collaborations with these brands, I knew it was time to create a media kit. 

Do you want to earn money from your blog? If the answer is yes you will want to at some point work on sponsored content having a media kit is going to show your worth to those brands. You could be asked for a media kit by brands and you do not want to seem unprofessional and say you do not have one, so having one handy will be so helpful. 

What is a media kit?

A media kit is like a CV for bloggers and influencers. It will include all the information that brands will want to be aware of to see if you are suitable for a collaboration. Like a job CV your media kit gives you the opportunity to showcase your talents and to sell yourself. It is the perfect and easiest way to send all information to a brand or PR contact. 

What should you include in your media kit?

There are certain elements that your media kit should have to be the most effective when pitching to potential brands. The great thing about media kits are they are individual and can be designed the way you like them. The elements I have used are the main focuses brands will ask for when they are discussing a collaboration. 

A picture of you and a little paragraph about you

By including a picture of yourself allows brand and PR contacts to put a face to the name of your blog. Writing a little bit about yourself can make your media kit far more personable. You want the contacts to see the real person behind the business. 

A white desk with a pile of books and a glass vase with a plant inside. Next to that it has an iMac and keyboard.Photo by J. Kelly Brito on Unsplash

A little paragraph on your blog with your blog logo

Writing about the topics you cover and what you aim to achieve with your blog, can help brands decide whether you are a suitable fit for their audience as well as your own. If you can share how different your blog is brands are going to take notice of this. 

Your social media handles

Putting your handles for social media on your media kit will mean brand and PR contacts can research your content. This can help the brand see what content you have created previously, how well content performs and your levels of engagement. By seeing all these elements that will help them decide if they want to work with you and your blog. 

Your social media following and blog statistics

In your media kit it is important that you include statistics for your blog, writing your blog views, audience demographic and your DA score. Including your audience demographic can help brands to know whether your blog is the perfect fit to showcase their product or services. Sharing your social media following allows contacts to see the size of your audience and the reach your content has. 

Previous collaborations

If you have worked with brands previously it is a great idea to include a few of these on your media kit. You should include the brands that are similar to the brand you are pitching to. If the content was well received by your audience it will pique a brand’s interest. If you have any positive testimonials from brands you have worked with previously including one or two can help to show future brands you produce worthy content and conduct yourself professionally. 

A white desk with a planner open with a female with black painted nails holding a black pen. The diary has black and white washi tape. Next to the planner there is a tape dispenser, a bull clip and a tanPhoto by STIL on Unsplash

Services you offer

Writing in your media kit with what services you offer can show brand and PR contacts know whether or not you offer what they are looking for. It can save a lot of emailing back and forth, when brands can see if you offer certain services. 


Including a variety of photographs that you have taken, whether they are product photographs or personal photographs. Again, it is a way to showcase what content you can create. It can also make your media kit more appealing to brands and stop the media kit being continuous text. 

Contact information and prices for your services

Sharing your contact information means it is helpful to brands and PR contacts to reach you at other times for future collaborations. Having your prices is optional, I personally do not include my prices, but I know other creators do. If you do include them it can be informative for brands as they can see if they have a budget to work with you and saves a lot of time. 

How to create your successful media kit?

I chose to make mine in Canva. I have definitely come along with designing graphics for my blog but there is still so much to learn and develop. Canna is a great app that has lots of templates for you to customise to make a killer media kit. The best part is you can use it for free, however there is the option to pay for a subscription to have access to more templates. Just search media kit and scroll to find the template you love. Then you have the opportunity to create and customise a media kit you love. This app is a great free resource, so get creating!

This is the example of a media kit, which has a photograph of me, two pictures from my Instagram account and a list of my social media following and blog statistics.

Creating and utilising a media kit is a great resource to use when you are pitching and working with brands. Use your media kit show off your content and the benefits of working with you. This is the perfect time to sell yourself. A media kit is an adaptable piece which you can edit and tailor to the brand you are pitching.

Do you have a media kit? I’d love to hear in the comments. 


123 thoughts on “The Ultimate guide to creating a media kit

  1. This was so helpful! I have been considering putting one together myself and this just solidified that I need to! Thanks for sharing 🤗

  2. Such a helpful post! I regularly update my media kit and it is amazing to see how my blog grows! Brands ask for them all of the time so it’s defo something bloggers must have!


  3. Oh no, this is another thing that’s been on my to-do list for the looooongest time & I still haven’t done it! Canva really is fab though, isn’t it? I wasn’t totally sure what to put on mine so these are some fab suggestions, Lauren! xx

  4. Love that you show your media kit spread; I always take issue with posts that offer great advice but do not show the writer utilizing it!

    Canva is an amazing app; I love to use it to design pins and visual poetry, and have even played around with a couple media kit ideas. Your one-page kit speaks to me; it is simple and gets all the information across.
    Thanks for sharing this!

    1. I want to create other media kit layouts just to try new spreads. But of course I wanted to share something to help others. I use Canva to do my pins too. Thank you for your kind comments Jaya, so supportive as always.

  5. Thank you so much for this. Mine is currently non-existent and I haven’t ever really figured out where to start, so this was exactly the kind of post I needed!

  6. I Haven’t got one but I do feel now like I really need one, I was so scared that I didn’t have enough information to put on it but I do need to invest some time in creating one.

    Thank you so much for sharing x x

  7. Amazing post! I need to create a brand kit so this is very helpful to me! I’ve seen that canva does a brand kit template that I might use and I will definitely use these points!

  8. This is amazing. I have a blog planner which is how I keep track of my stats and followers but how cool is this? Btw, I love your blog design. It is really pretty. Also, great pictures you got there. Do you take them yourself or use stock images?

    Thank you for sharing! 🙂

    1. The photographs on my media kit are my photos the other images are stock images and linked. Thank you for such lovely comments about my blog. Definitely set up a media kit if you want to reach out and pitch to brands.

  9. This is great advice. I have a media kit for my older blog, but I still haven’t created one for this one at this point. That being said, it’s definitely on the list of things that I want to tackle sooner rather than later – especially now that I am starting to work through my first collaborations on the blog!

  10. Lauren, you are always sharing the most helpful posts! I really need to organise a media kit for my blog, but have always been a bit at a loss on how to start one! Great tips xx

  11. Thank you so so much for posting this! I have been thinking it’s about time I made a media kit but I had no idea where to start! This post has been so helpful and has given me a brilliant idea of what I need to include.

  12. I do have a media kit but after reading this blog post I know I need to revamp and update mine. I created it when I first created my blog and became an influencer and I didn’t have many stats to put on it at the time. Thank you for this informative read!

  13. I have been procrastinating on making mine. I haven’t pitched to any brands yet, but I am currently trying to work on my media kit. Thanks for sharing this post it’s giving me great tips and ideas!

  14. Wow you made creating a media kit less complicated than it seemed. When I would look at other people’s media kit, I always wondered how they put that together but when you break it down like how you did, that makes a whole lot of sense. Thanks xxx

  15. This is so useful! It can be overwhelming when you come to make your first media kit, can’t it? So, this will definitely help to put one together. I really need to update mine, I have been putting it off, but it is something that should be done regularly isn’t it?

    Thanks for sharing!
    Aimsy xoxo

  16. Great tips here. I update my media kit on the 1st of every month, along with noting my stats, as it keeps me accountable.

  17. This is so helpful, and it’s so awesome that you actually shared your own. I started mine and then got side-tracked and never finished it. This is a great reminder to finally get it done.

  18. Extremely helpful and informative post! I haven’t updated my media kit since last year so your tips will help.

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