I started blogging in 2017. Yes I has some experience in social media but my blogging skills were not the best. They say practise makes perfect. I have certainly learned a lot and is an industry that keeps on teaching.
I have always enjoyed working on social media and marketing. Creating and running my blog has helped me develop my skills and learn about aspects I didn’t know before. When I first started blogging I enjoyed it as a hobby, it was a creative outlet when I was studying and working full-time. However I have developed a real love for social media marketing and I feel it would give me some more amazing work opportunities.
Whether you want to apply for a job especially in marketing or social media creation having the blogging skills on your CV will help to bolster you as a viable candidate. Blogging can teach you so many relatable skills that you can take into many different roles. If you’ve ever used a CV writing service like https://www.arcresumes.com/local/california/ then you would know they often focus on presenting the skills you bring to the table and not necessarily the role itself. Blogging can teach you so many relatable skills that you can take into many different roles, it’s all a matter of spinning them in a way that sells you as a prospective employee.
As I blogged and started using Pinterest and social media where I learned many marketable blogging skills. Blogging encompasses a lot of disciplines. When you add these to your CV gives you a chance to shine during an interview. I have recently added my blog to my CV and what it involves. Listing marketable blogging skills will then help me stand out from the competition.
Here are 7 marketable blogging skills to put on your CV:
IT Skills
Companies have recognised that the future is being online, they all have a website and some even have their own blog. It is always a positive thing to know how content management systems operate. Big CMS are WordPress and Blogger, which most bloggers like myself use.
Using the blog platform means you will know how to use the platform, add and format content, add plugins and how to change the layout of your blog. If you know some HTML or other code, you can project your application even further. Being competent on a computer is highly recommended for many jobs on the market these days.
Social Media Management
Social media and running a blog go hand in hand. This is one of the marketable blogging skills that absolutely should be on your CV as social media management is a job role now. Many companies now employ a social media manager because with the evolution of the marketing world social media is driving scales.
Being a blogger you want to be able to drive more blog traffic and improve your blog and one sure way to do that is the use of social media. When you have a new blog post live on your site you want to advertise it, so that it reaches the largest audience possible. You will use platforms like: Twitter, Pinterest, Instagram, Facebook and many more.
When you use these platforms, you need to know what frequency works best, your type of audience, what content to create, conversion rates and your reach including impressions and stats. Social media is consistently changing with new algorithms, bloggers then work to test out new strategies that will be time and cost efficient with scheduling tools, analytics and increasing traffic as well as conversion rates.
Copywriting
Copywriting is the core basis of blogging. As a blogger, you write blog posts where you share your tips, your experience or your story of your life. Copywriting is a lot more than writing articles for your blog. It is also about publishing tweets that share your brand’s voice, cultivating engaging Instagram captions and crafting professional email campaigns and pitches to brands.
Whether you choose the work in marketing, or a copywriting job or not, your writing will need to be professional with no spelling mistakes and good grammar. In a marketing role, you will need to work on: product descriptions, drafting emails, marketing assets. If you work in social media management, you will work on captions and social ads. You will need good writing skills for any roles, but especially these.
As you write your blog, you continue to practise the structure of your sentences, your spelling as well as your grammar. You then learn and develop your own unique style of writing and blogging increases your creative writing skills. You are developing a skill from your passion and it definitely feels less like you are working.
Branding & Marketing
Blogging has grown in the last few years, there are so many blogs out there and more get started each day. So, you need to make your blog stand out, you will want to find the right niche and who you want your target audience to be.
When you are blogging, you need to pick a theme, a blog template, picking a brand colour or colour and a style of font you want to have on your website. Your blog is an extension of your brand, the style of writing and your voice is all about creating a brand of scratch.
As a blogger, you will develop a branding strategy that you will apply to all your content and visuals on all your channels. You will create a content marketing strategy where you will best know how to promote your content across your social media platforms to drive blog traffic. Every bit of content you share has your signature, your voice that will ensure people know it is you.
When you apply for a role, brand management and brand building are transferable skills that will set you apart from the other competition. If your brand stands out, they will remember you. After all, they want their brand to stand out, so they are going to want to employ a person who can do that for them.
Graphic Design & Content Creation
Blogging is not just about writing enough content to get a good SEO score. Copywriting skills are important, but there is more to blogging than just the writing. You create images for the post, social media posts, Pinterest pins and maybe even e-books and emails to subscribers.
You have to create visual content that will attract your audience and brands. This will be attractive for employers. There is a lot of planning and research that goes into each blog post. Bloggers have the ability to come up with new ideas and think creatively. Employers will want to hire these types of people; those who can think creatively and come up with creative solutions with marketing and branding. They are essential skills to business and hugely marketable.
Graphic design is a self-taught skill that is one of the most marketable blogging skills. Some blogger like myself will use software such as Canva and other Photoshop apps. As a blogger, you draft and create a vision. Designing is an important skill; although usually not a marketer’s role, it can set you apart from the rest of the competition.
Photography & Editing Tools
Imagery is a core essential of blogging whether it is for your blog or for your social media platforms. It catches people’s eyes and can help attract traffic. Having high quality pictures will determine whether or not people will follow your blog or your Instagram.
A big cause of bounce rate on a blog is unappealing aesthetic. The appearance of your blog and social media platforms is the first impression your readers and brands will have of your brand, so you want to have beautiful imagery. You will need photos to illustrate your blog posts, you can use stock photos, but that isn’t always helpful when working with brands. For authenticity, it is ideal to use your own images.
Bloggers will want to create the perfect image of the product you are sharing or even the perfect selfie. You can add texts or other elements, brighten up the image, add colour or even the remove the background. Using software and becoming more familiar with it, you then learn how to remove objects from background make videos etc. If you are applying for a role at a smaller company having photography experience can be an asset especially if they do not have a budget to hire a professional photographer. When you apply for a creative role, having Photoshop skills and experience will be a great advantage to your application.
Search Engine Optimisation (SEO)
If you perform a search on Google, you end up with so many results. SEO is what determines what is on that first page of Google. It isn’t often that people go past the first page, so you want to get your blog posts on that first page.
Every blogger will want to have their content to rank first; it means that it will reach a larger audience and drive traffic. You will have learned how to improve your site’s SEO. You can optimise every part of your content and have SEO friendly blog titles improving your blog’s speed or increase your blog authority. All of these aspects will help you rank higher in search results.
SEO skills will be hugely beneficial if you are applying for a marketing or social media manager role. This will give you an advantage above other competitors. These are just 7 marketable blogging skills that you should include in your CV that will help give you that advantage over the other applicants.
Do you have these blogging skills on your CV? Have you been given a job because of your blogging skills? I’d love to hear in the comments.
AD. We all want to meet new bloggers and discover new articles to read. There is now a blog directory that is run by a blogger for bloggers. Click the link and add your blog to the ever growing list of amazing bloggers.
It’s amazing what applicable skills we pick up as we write and blog! Using them in this way to boost our resumé is such a good idea. Thanks for this!
Thank you for reading and commenting.
This is a really great post! I’ve always tried to include as much as possible about my blog on my CV xx
That’s brilliant. The skills are definitely positive things that will increase your chances in a job interview. Thank you for reading and commenting. Xx
Copywriting definitely isn’t a skill I think I could add as a marketable blogging skill, due to the fact I rely on apps like Grammarly to sort out my spelling a grammar. Without it, I make way too many spellings and grammar mistakes and don’t even notice it when I’m reading it back. One of the problems with being dyslexic
That’s fair enough. Not all of these skills are a must have. But I am sure you have lots of other skills to add. Thank you for reading and commenting.
I definitely had no clue what skills I would learn when I started up my blog, in just a couple months I’m amazed at how many I’m progressing! I still have a long ways to go but you’re right of this helps with looking ahead to future resumes and including these skills learned. Thanks for sharing!
Blogging can teach you so much and will continue to teach us a lot. Thank you for reading and commenting.
Those are all amazing skills to have. I’ve hears that SEO skills are becoming really popular recently. Most people struggle with SEO so anyone who is good at it will be able to offer their services for a high price.
It is definitely popular. Thank you for reading and commenting.
This is so valuable, i haven’t thought about how the skills would be transferable or even beneficial in this way. Will definitely be updating my cv now thank you
That’s awesome! I definitely recommend you updating your CV.
I have just starting blogging a month ago. I still have a long way to go. But this is truly inspiring.
You will learn so much blogging! Good luck on your blogging journey. Thank you for reading and commenting.
I love that you highlight so many of the skills blogging unknowingly helps us learn! In my love of doing something, I often overlook the skills I have picked up along the way, so your post was a lovely reminder about what goes into creating what can seem like a simple post.
This line is magic: “As a blogger, you draft and create a vision.”
Thank you for sharing!
Thank you for reading and commenting Jaya! Xx
Ooo yeah. People don’t often realise that the fact that they’re using WordPress makes them adept in this CMS tool. Great points here. Thanks for sharing!
Thank you for reading and commenting.
I never really gave this much thought, but you are right, if you can create a successful blog it is a a marketable skill.
Thank you for reading and commenting.
It’s crazy how many skills you hone from what is essentially a hobby for so many people! I have a full time job where I don’t need any of these skills (the joy of being a public servant…….) but if I decided to go into a completely different field, the skills I have from blogging would help me for sure. There’s a few I hadn’t thought about, thank you for sharing!! x
Like other bloggers, I’ve learnt skills that I didn’t even know about 2 years ago.
Thank you for reminding me that I have marketable skills. 😀
Thank you for reading and commenting.
Great post! These are some great ways that blogging can help when writing your CV, and IT skills is a big one!
Thank you for reading and commenting.
This is so valuable! I didn’t even realize how transferrable those skills are and how much they can improve your CV!
Thank you for sharing!
Thank you for reading and commenting.
Great post. Despite blogging for 10 years, there is no mention of my blog on my CV. I definitely need to add that in after reading this post.
Definitely! You need to add these skills especially as you have been blogging for so long!
This is a fabulous post! Blogging is such a worthwhile hobby, especially if you work in the digital marketing field because SO MANY skills are transferable. My first blog landed me my digital marketing apprenticeship 🙂 xx
That’s awesome! Thank you for reading and commenting. Xx
These are definitely marketable and useful skills to have. I added a few of these to my resume when I was job hunting in order to get a job based on my skills from blogging. It actually worked and applied greatly. Many employers are seeking these skills. Thanks for sharing.
Funny, you develop these skills very quickly when you start blogging. I’ve never quantified them or thought much about them to be honest. But they are there. I need to add them to my cv. Thanks for sharing,
Thank you for reading and commenting Mark.
This blog post has come at the perfect time! Literally two days ago, I started adding my blogging skills to my CV – thank you so much for sharing this xx
That’s great! Thank you for reading and commenting. Xx
That’s so true and I should put them on my resume more clearly/visible! Thanks for the tip!
Xoxo Annaleid
http://www.actuallyanna.com
Thank you for reading and commenting.
Great article. Definately makes me feel better about blogging as a hobby. Transferable skills are always a plus.
I never realised how many skills you would pick up with blogging! I never thought to add some of them to my CV so this is such a great idea! x
Thank you for reading and commenting. X
This is a great post. I have blogging on my CV (obviously) so on the off chance I do go for another job (which I actually have done recently) they can see all the skills I’ve picked up over the years from running my blog!
That’s great! Thank you for reading and commenting.
I love this! I see people question whether to mention their blog on CVs all the time and it always shocks me because it offers you so many other skills to talk about. Even time management if you’re juggling it alongside a 9-5. Great roundup x
That is a great additional skill! Thank you for reading and commenting. X
I’ve definitely developed a lot of these skills through blogging! Graphic design is something I never considered myself good at, but I’m quite pleased with the pins and graphics I have made lately. I haven’t applied for any jobs lately as I’m a freelancer, but I would definitely add some of these skills to my CV if I did. x
Thank you for reading and commenting. X
This is amazing. I possess all these skills but would never have thought to include them in my CV. Thank you for revealing my worth to me.
Thank you for reading and commenting.
Love this, updating my LinkedIn profile now, haha!
I never thought about this and honestly, I don’t know why! I’ll be adding these skills to my CV as soon as possible. Fantastic reminder!
Love this! I’d never really thought about the skills we gain in terms of employability but there’s so many transferable skills here to include on a CV. Thanks for sharing x
Thank you for reading and commenting! X
I completely forgot how many skills I have gained since I started blogging, I need to update my CV now! x
Lucy | http://www.lucymary.co.uk
wow! this is such a valuable post to look back on! i’m always having trouble marketing myself on my resume and including the right skills. as a blogger, i had no idea the types of skills i could mention and this list makes me feel like a true boss babe! we really do it all don’t we? thanks so much for this.
That’s great you found this helpful. Definitely get these skills on your resume! We are boss babes! Thank you for reading and commenting x
I hadn’t really thought about including my blog skills on my resume! I don’t think I had really thought about the variety of skills I have learned because of blogging. Thank you for this!
You are welcome. Get them on there! Thank you for reading and commenting.
These are good tips. Looks like I need to update my CV soon. Thank you for sharing.
I never really thought about using my blogging skills on a CV, but there is so much I have learned since I started blogging (I’m currently trying to get a better grasp of SEO) so I should definitely include those skills!
Definitely do! They will help you stand out! Thank you for reading and commenting.
This is everything! Every single blogger should put this and more of the ins and outs of running their blogs on their CVs. I did and it landed me an amazing career opportunity a few years back! It was the difference between a menial job and something incredible!
Rosie
This is brilliant! I do freelancing in order to keep my resume up to date as a stay-at-home mom, but I’ve never really been sure how to market my skills as a blogger in my resume. It’s been more of a placeholder for this time period. There are SO MANY new skills I’ve had to learn or network in order to run my blog so it is totally worth adding to my resume! Thank you for the advice.
Thank you for reading and leaving your kind comment and sharing your experience. Can you link your blog so I can read?
These are great ideas! I will consider this.
It is truly incredible how many skills we as bloggers need to have. I already put some of these skills in my CV but need to add more of them.
Antonia || Sweet Passions
Thanks for sharing, I have put a couple of these on my CV allready, I hope that that blogging increases these skills more that I have allready have 🙂
Nice sharing. I agree with your points. Blogging skills are so important now. And if you have those skill, it will definitely benefit career paths. Let’s keep it up.
I’m writing a blog as well. It would be grateful if you could visit my blog here.
https://mystorytellings.com
Thanks a lot. ❤️
Thank you for reading and commenting your blog is great.
I have never thought of some of these skills! I have used SEO, social media, copy writing and editing on mine though.
That’s good! Definitely add the others!
This is an intriguing angle to take for a resume! I never thought that the skills I’m developing were resume-worthy. I appreciate you sharing this with us. Thanks so much.
https://susanberkkoch.com/blog/
They absolutely are transferable skills! Thank you for reading and commenting. X
This was very insightful. Thanks for sharing.
I’ll definitely be updating my resume, thank you!!
I want to become a professional writer and blogger one day so thanks for highlighting skills. One area I need to work on is graphics although my photograph is going quite nicely.
These are some great ideas to help you stay active and healthy, especially as blogging is such a sedentary job role. Thank you for sharing.
Lauren -bournemouthgirl
Great post and some excellent advice. Thanks for sharing.
This is a great post! And a great reminder for me to update my LinkedIn prile and CV! It’s amazing all the skills we learn with blogging. I think no matter what job you apply for, they would be impressed with all of these skills.
Thank you for reading and commenting. Can you link your blog so I can read?
This is such a great post. I have been meaning to update my CV for a while but I never thought to update it with skills I have learned from blogging.
Sarah | http://www.aspoonfulofvanilla.co.uk
Thank you for reading and commenting! I am glad you have found it helpful x
Great post! Thanks for sharing this as I didn’t think of some of these skills! I will definitely be putting some of these skills on my CV!
Thank you for reading and commenting.
I’ve always struggled with writing my CV but good with my blogs, thank you for sharing!
Thank you. Can you link your blog?
Thank you for reading and commenting. Do you have a blog I can read?