Have you been blogging for a while, but looking at taking your blog to the next level? Whether you are a hobby blogger, or you have been trying to create a business with your blog, there are small steps you can follow that will help you to take your blog to the next level. These tips will help you whether it is to increase blog traffic or monetising your blog.
1. Start Guest Posting
If you are not sure what this is, in a nutshell, where you write a blog post for another blogger’s site – you are their guest! There are so many benefits to this practice. Firstly, you are able to make great connections with other bloggers – which is something I love as I have made so many friends trough blogging. It can also improve your DA (Domain Authority). By writing relevant guest blog posts on other higher DA websites of the same niche, you can increase the Domain Authority of your own website. Once you have increased your DA score, you will be able to work on gifted or paid campaigns with brands. This is such a simple, yet effective way to build a money making blog, I have recently started guest blogging; I really enjoy it and it has definitely helped to improve my own DA score.
2. Invest In Your Blog
I don’t mean that you need to part with hundreds or thousands of pounds (of course, there is nothing wrong with that if you want to), but making small investments in yourself and your blog can lead to a great outcome later on.
You can invest directly into your blog by going self-hosted, which allows you to be fully in control of your website; you can have a custom domain name as well as plugins. If you are not able to fully commit to a self-hosted site, then you can purchase a professional theme to help make your blog look sleek and professional. When you want to be a more productive blogger, you need to be able to manage your time and there are certain apps that can help you grow your blog’s success.
Scheduling apps like Hootsuite and Buffer help you to schedule social media posts ahead of time, which frees you up to work on other areas of blogging. Canva is a great app, where you can design your social media and blog graphics. If you are not too good at designing, there are templates that you can utilise.
There are also courses and e-books that you can purchase to grow your knowledge and confidence of about the business side of blogging. Investing in your blog in whatever way you desire is going to grow your brand and will push your blog to the next level.
Investing in your blog also includes investing in a good internet provider to ensure you can run your blog effectively. After all, fast internet speed will be essential for you to post or stream content, download, and send files. You should research high speed options such as satellite internet providers, that will show you huge positive benefits to ensure your blog is running smoothly.
3. Update And Optimise Old Posts
If like me, you have been blogging for a while, you may not have known much about SEO (Search Engine Optimisation) at the start, so going back and updating and optimising old blog posts will improve your DA score as well as making your older content more relatable to your audience. As you blog, you grow in knowledge and confidence, but your writing style will also change and develop.
I have been updating older posts and almost cringing at them! However, it is great to see how my content and graphics have developed. There are so many other benefits to updating old content such as: you can develop more back links, improve your SEO, improve blog traffic and can make your content more relatable, which will give you reader loyalty.
4. Create A Blogging Schedule
It sounds like a boring task; it could sound stifling, or that you are dampening your creativity and the spontaneity of writing when you feel the inspiration.
Creating a blog schedule means that you know which days/dates you will post content thus enabling you to be organised and able to build a loyal audience. In order to improve your DA, you need to post consistently to rank on Google and an effective schedule will do that. Having a blogging schedule will have such a great impact:
- Improves your writing because you have set aside time where you can research and think about what you are writing rather than last minute words muddled together
- You will publish consistently
- You will have strategic content as you have more time to learn about the best keywords and titles that are going to attract your readers
- Your readers will expect your posts and grow audience loyalty
If you make the step to create a solid blogging schedule that is achievable, you will definitely see a positive impact on your blog.
5. Make It Easy For Brands And PR To Get In Touch
On your blog and social media it is important that you make it easy for PR contacts or brands to contact you about possible collaborations or ask questions. Utilise your bio on all platforms and have your blog URL and email visible to reach out.
Taking your blog to the next level for some can mean monetising it, so you will want to be accessible. However, if you want to take the step to monetise your blog, you do not need to wait for brands to come to you, you can pitch to them. Get your brand name out there and seek those great opportunities.
6. Advertise Your Blog
You can simply reach out to other bloggers, who offer advertising packages especially if the blogger has a higher DA; it is really going to benefit your blog. Not only will it help your DA as you will gain high quality backlinks, but it is putting your blog content out to a larger audience. I have recently started advertising with other bloggers and it has increased my DA.
I offer advertising, so click here if you would like to learn more!
7. Build Connections
The blogging community is a huge online group full of hugely talented creators that are supporting one another. When you are focusing on building connections with other creators, you can learn from one another and give each other support. You also need to take time building connections with your readers as this will enable you to create a loyal audience. When you communicate back, it shows appreciation of their support. When you start selling a product e.g. an e-book, having that community that trusts you will be helpful for your sales. I love the friends that I have made through my blogging connections.
8. Treat Your Blog Like A Full-Time Job
If you want to take your blog to the next level and start a business, you need to be in the mindset of treating your blog like it is already your full time job. When you have that mindset and that energy, positive things will be attracted to you – you are manifesting success. If you want it to work, then you need to take is seriously. For example, if it was your full time job, would you take weeks away and not work? No, so you cannot do that with you blog wither. You must be present and consistent in order to grow.
These are 8 small but mighty ways that you can take your blog to the next level as well as grow your business and become successful. You should always remember to enjoy the fun and creativity as your passion will shine through your content.
If you have a blog, do you have plans to make it a career? Or, if you blog full time already, what I’d one tip that you would share with other bloggers? I’d love to hear in the comments.