Running a blog is fun and a creative outlet for so many people, but it also teaches you so many new skills that can be transferred to another workplace.
Whether you are a new or seasoned blogger, being consistent is the best way to grow and build a successful brand. You will hear so many bloggers say that numbers aren’t important and when you first begin, that is true. When I first started my blog in 2017 and I didn’t check my statistics, I out all my focus on writing content, sharing it on social media and building relationships with other bloggers. When you continue to post consistently, your site will grow and your hard work will pay off.
I have compiled a list of the top 5 ways you can become a consistent blogger which will then enable you to grow a successful blog.
1. Create A Blogging Schedule
When I first started blogging in 2017, I never had a schedule and to be honest, I didn’t really know what I was doing! I would just post when I could and that way of posting was not consistent.
However, when I created an effective schedule, this helped me to blog consistently. You need to work out how many times you would like to post a week, the day(s) and time(s) you would like to post each week, which are best suited to your audience. It is important that when you create your blogging schedule, you make sure that have made it achievable i.e. do not create a schedule that is unrealistic for you to keep up with. Remember, you can always change the schedule further down the line if you feel that you can post more.
Having a blogging schedule not helps you to post consistently on your blog, but it also helps to build your audience loyalty. Your loyal readers then learn when to expect new content, which will grow an engaged audience. Once you have created the best blogging schedule you need, make sure that you stick to it. These are my 4 tips to stick to your schedule:
- Plan your content ahead of time
- Do not take on too many projects
- Use to-do lists
- Batch tasks to blog faster
Other benefits of using a blogging schedule are: your writing improves, your research improves and it will drive blog traffic.
2. Plan Your Content Ahead Of Time
Now that you have a blogging schedule, you can plan your content ahead of time and schedule multiple posts. When you have your scheduled days, you can plan what posts you want to share and when.
Being able to plan your blog content ahead of time allows you to plan weeks in advance; this can be hugely beneficial when you want to collaborate with a brand on a post, you can pitch to them with a date in mind, which is favoured by brands.
Furthermore, when you plan ahead, you will be able to use your time on other blogging tasks. Having the use of a schedule, and planning your content is a great time management technique that will actually save you a lot of time in the future for other blogging tasks. This will help you to stay consistent on all aspects of your blog and you will be able to engage more with your audience.
3. Ask For Guest Posts
There may be times when even with your schedule, you may have a gap on your blog; this could be due to writers’ block! However, the use of guest posting can come in handy; requesting other bloggers to write content means that you will still have content going live. A huge benefit to having guest posts allows you to create backlinks to other blogs, which is a simple way to boost your DA score and drive a new audience to your site.
Again, this is a really useful way to save you time, so you can work on other blog posts or tasks to keep your blog maintained. There are so many benefits of guest blogging, whether you have them on your site or you chare a post on another blogger’s site, here are 4 benefits:
- Instant exposure to targeted blog traffic
- Stimulate social media shares
- Grow your brand awareness
- Grow your social media following
Photo by Lucija Ros on Unsplash
4. Time-Blocking Technique
Time-blocking is used to devote a specified period of time to a task or group of tasks. This time management hack ensures that you accomplish more by moving through one or more tasks on your list without any interruptions. As a blogger, you have a range of different tasks to complete, so time-blocking is the best way to stay consistent. You will avoid losing your concentration moving from one task to another. When you are at your most productive, batch writing your content will help you to stay posting consistently. It will also mean being present on social media, promoting your content and engaging with your audience will be more consistent with the tips from time-blocking. This technique can help to reduce stress and stop you from becoming overwhelmed, which can lead to procrastination. The last thing that you want is for your blog to feel like a chore.
5. Do Not Take On Too Many Projects
One sure way to fail at blogging is to take on too much and become overwhelmed; this leads to people giving up. Blogging is not as easy as people think it is; when running a blog, you do get a lot of PR and brand emails with opportunities. However, it is important that you do not take on too many projects at once. Also, you should remember your worth; do not sell yourself short when taking jobs i.e. ensure that you receive the fair payment for your work. The sense of pressure can make it super easy to start procrastinating and then you do not get anything done. Learn how to say no because there will always be other opportunities.
Blogging is hard work and takes a great deal of commitment, but staying consistent is one of the best and easiest ways to grow your blog and your audience. Following these simple steps will help make you a more consistent blogger.
How do you post consistently on your blog? I’d love to hear in the comments.