How I Plan My Blog Content

When I first started blogging up until about three months ago, I would blog whenever I had the inspiration and it would lack so much consistency with the days and times I was posting. Three months ago I decided to put a strict schedule in place for my blog and it has helped me stay organised. Having a schedule also means I can plan my blog content ahead of time. This way of working has been so helpful for me, it has been stress-free and I have been enjoying blogging so much more. I haven’t had the blind panic of what to post and what to write about, which is sometimes what used to happen ha ha!

There are some strategies I use to plan my content ahead of time and hopefully they can help you with planning your blog content in the future.

When I have my schedule in place (I post every Monday and Friday 9am), I know what days I need to write for. I will firstly start with National Days or Holiday days. For example, I wrote a post for International Chocolate Day brand collaboration that you can read here. I also wrote a post for World Stress Day which you can read here. You can search online for National Days and Holidays Internationally or UK based. You can search for content that would be applicable for you. Using the national days calendar helps fill in certain months content ahead of time.

I will then look at what events in my life that are happening such as; concerts, trips away,  birthdays or anniversaries etc. These posts are a lot more personal and I enjoy sharing this type of content with you. I will then if any of these are suitable include these in my blogging schedule for the next few months.


Once I have planned if any of those two areas, this is when I will reach out to a couple of brands I would like to collaborate with over the next few months. I make sure I write a list of what brands I would like to reach out too and tick them off as I go. I like to reach out to brands, make contacts and gain experience in working with different brands.

If I then still have spaces in my blogging schedule I will search on Pinterest and Twitter for inspiration. I will look for tag ideas and seasonal themes to base blog content around. I will also look at older blog posts from years ago that didn’t reach a big audience, I will edit, update photographs and schedule the posts.

When I have all the content planned, I have each month, the days I will be posting and what the content will be in my notebook. Having it written down means I can refer back to it and work my way down the list, writing the posts, taking/editing photographs and scheduling the post. I currently have planned content in place from October until February. I can’t tell you how much pressure has been lifted off me, knowing I am organised. If you are like me and stress over making sure you have the best content, ensuring you have content planned and scheduling, planning ahead of time has helped so much, I definitely recommend it. I am almost annoyed at myself for not getting this in place sooner ha ha!

When writing blog posts, I will write a draft for each post in my notebook. I like having a physical copy of all blog posts, but it means I get to put pen to paper and buy cute notebooks as well ha ha! Again, having the schedule written for easy reference.

How do you plan your blog content? Do you plan ahead of time, or post as and when inspiration hits you? I’d love to hear in the comments.


52 thoughts on “How I Plan My Blog Content

  1. Currently I don’t have a blogging schedule – the only rule I have is that I make sure to post at least once every 6 days. I am usually working on a few posts at any given time, but I just publish them as soon as they are ready. I have been seriously considering creating a blogging schedule though, so that I can get ahead of myself and take the pressure off by having blog posts planned into the future! Thank you for all your advice, it’s really useful and has helped persuade me to have a blogging schedule.

    Liked by 1 person

  2. I’m quite good with my blogging schedule, though I have noticed that the results never line up with what I say I’m going to review as things change about so much! I think planning is key with blogging, as otherwise it can get super overwhelming otherwise.


  3. I can definitely see how planning content can be helpful. It gives you more time to write and research when you know what you want you want to write about. I should give this a try.

    Reaching out to brands is difficult. I tried reaching out to 2 a few days ago but heard nothing back. I want to add different content using products I love that I can promote


  4. I usually just let my ideas flow to me in the spur of the moment sometimes I’m writing one thing and end up writing another, just let inspiration guide me

    Liked by 1 person

  5. Posts like this make me SO happy because I, as a big planner, love seeing how other people plan. This is so ordered and logical and I like how you do it. I also love that once you’ve planned in advance, you reach out to corresponding brands. Will definitely start doing that!

    Jas xx

    Liked by 2 people

  6. Currently I have no blogging schedule. I write and publish my blog when I get inspiration. There is lack of consistency in my writing. But after reading this post I realised that I also have to make a schedule and work acoordingly. Thank you

    Liked by 1 person

  7. I just recently started planning my blog posts and it definitely makes things way easier!!! I don’t have a schedule, but I do post every week! Sometimes its on Wednesday, sometimes its Friday haha

    Liked by 1 person

  8. I love how you plan your content way ahead of time. I need to get on your game because I am here planning my posts a couple of days before. You are the example of keeping things stress-free! I like that you’re super organized as well. Thanks for sharing!

    Nancy ♥

    Liked by 2 people

  9. I usually plan my posts a week before the month starts. That way I have time and a plan. If I didn’t have the ground work ahead of time, I would forget to post. 😂 Then I write the posts a week before they are meant to go live.

    Thanks for posting about how you plan your content.

    Liked by 1 person

  10. Beautifully penned! I never thought of searching for holidays and evens through the online calendar, but I see how much of a help it can be with timing.

    Thumbs up! I handwrite everything as well, though my notebooks are vastly different from yours.

    Liked by 2 people

  11. These are all really fantastic tips and ideas — you plan your blog content out so well! I try my best to have ideas planned ahead of time for the month. I’ve been implementing more deadlines and use Google calendar a lot to make sure I’m on track. It’s been helping a lot, but I love learning about new organizational strategies. Thanks for sharing! x

    Liked by 2 people

  12. This is great! I love the idea of coordinating posts with holidays and other notable days in the month. I’m a new blogger, but my current process is: writing all my ideas in a giant google doc, planning which posts I’m going to do a few months in advance in my google calendar, and then writing the post in a google doc and copy and pasting into WordPress. Probably not the most efficient way to do it, but I’m still learning. Great post 🙂


  13. I’m only several weeks into blogging, and a schedule is something I should definitely be looking into. Right now I’m just posting on my blog whenever I feel like it, or have the time, as I have so many other things on my plate! I’ll probably start thinking about this more seriously in the coming days. I’ve started thinking about the larger story/narrative.

    By the way, the national holidays are an absolutely great idea! Just wondering if you have any tips for bloggers like me who are more into evergreen content?

    Thanks! xoxo


  14. I went through the same situation, I think posting on schedule that would be nice to help keep consist. However, I haven’t done a planning content for a month and I will try that, great post.

    Liked by 1 person

  15. ahhhh this is kinda inspiring me to get my act together with my blog! I do have ideas about what I want to post, but I just lack organisation and motivation. You have some really great tips though that I’ll deffs be implementing going forward with my blog, as I’m just getting so lazy!!

    Liked by 1 person

  16. I need to be like you!! You are so organised, I started a spreadsheet to start planning my posts but it went a little unloved.. time to break it back out again!

    Liked by 1 person

  17. I only started blogging in August this year so it’s all very new still. I can’t seem to plan ahead though with posts, I just seem to lose the creativity of it if I plan. I’ve noticed I seem to work better when I just write when I’m inspired to. I do however have a note book especially for ideas and taking notes also have a list of subjects to write about😊


  18. I think I definitely need to schedule my days though because I’m posting once a week but on random days, so thanks for your post I’ll be starting that…hmmm but which day🤔haha..


  19. Hey! Great way to come up with content. I do have a question: when dealing with brands, how do you it? I have been wanting to work with brands for years and aside from posting on IG when I like a brand& tagging them and being on the Influenster app, I don’t know other ways to get a notice and have confidence to approach them. Thanks for any advice!

    Liked by 1 person

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