When I first started blogging up until about three months ago, I would blog whenever I had the inspiration and it would lack so much consistency with the days and times I was posting. Three months ago I decided to put a strict schedule in place for my blog and it has helped me stay organised. Having a schedule also means I can plan my blog content ahead of time. This way of working has been so helpful for me, it has been stress-free and I have been enjoying blogging so much more. I haven’t had the blind panic of what to post and what to write about, which is sometimes what used to happen ha ha!
There are some strategies I use to plan my content ahead of time and hopefully they can help you with planning your blog content in the future.
When I have my schedule in place (I post every Monday and Friday 9am), I know what days I need to write for. I will firstly start with National Days or Holiday days. For example, I wrote a post for International Chocolate Day brand collaboration that you can read here. I also wrote a post for World Stress Day which you can read here. You can search online for National Days and Holidays Internationally or UK based. You can search for content that would be applicable for you. Using the national days calendar helps fill in certain months content ahead of time.
I will then look at what events in my life that are happening such as; concerts, trips away, birthdays or anniversaries etc. These posts are a lot more personal and I enjoy sharing this type of content with you. I will then if any of these are suitable include these in my blogging schedule for the next few months.
Once I have planned if any of those two areas, this is when I will reach out to a couple of brands I would like to collaborate with over the next few months. I make sure I write a list of what brands I would like to reach out too and tick them off as I go. I like to reach out to brands, make contacts and gain experience in working with different brands.
If I then still have spaces in my blogging schedule I will search on Pinterest and Twitter for inspiration. I will look for tag ideas and seasonal themes to base blog content around. I will also look at older blog posts from years ago that didn’t reach a big audience, I will edit, update photographs and schedule the posts.
When I have all the content planned, I have each month, the days I will be posting and what the content will be in my notebook. Having it written down means I can refer back to it and work my way down the list, writing the posts, taking/editing photographs and scheduling the post. I currently have planned content in place from October until February. I can’t tell you how much pressure has been lifted off me, knowing I am organised. If you are like me and stress over making sure you have the best content, ensuring you have content planned and scheduling, planning ahead of time has helped so much, I definitely recommend it. I am almost annoyed at myself for not getting this in place sooner ha ha!
When writing blog posts, I will write a draft for each post in my notebook. I like having a physical copy of all blog posts, but it means I get to put pen to paper and buy cute notebooks as well ha ha! Again, having the schedule written for easy reference.
How do you plan your blog content? Do you plan ahead of time, or post as and when inspiration hits you? I’d love to hear in the comments.