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How I plan my blog content has drastically changed to when I first started blogging and my content is also focused now on other areas. My blog was a hobby as well as my job but now I am planning to take my blog to the next level and develop my business and my brand. Planning blog content is an exciting process to see where you want to take your blog that particular month. I plan my content ahead of time, to ensure I am posting consistently and I do not hit the dreaded burn out of writers block.
Setting yourself a blogging schedule is essential in this process. Planning how many times a month you want to post, down to the day and time helps your audience see consistency that they can follow along as well as building your blog’s credibility as well as improving your site’s DA score. I have had my blogging schedule in place for over a year now and it has allowed me to plan content months in advance. I have found planning content ahead of time is great if you are wanting to pitch to brands, as you have time to negotiate ideas and prices.
National days or holidays
There is the national calendar that allows you to search month by month for awareness weeks, national days and holidays, this is great if you want to plan content that is trending and current for your audience. You can often get involved in activities and online campaigns around those weeks for example stationery week is something I do each year and is extremely popular, this is where I will work with a lot of stationery brands.
Pitching ideas to brands
Once you have a list of blog post ideas you can pitch to brands that would fit into that content well and would be beneficial for the brand to be involved with the content. Pitching to brands is not something everyone is ready to do, but using Kayleigh’s pitching to brands guide shares templates to get you started. It is definitely worth putting yourself and your blog out there to create some insightful content for your audience. I will try to pitch to at least 3 brands a week, there will be times when I do not hear anything back, but I keep trying.
Pinterest and Twitter
Pinterest and Twitter have a lot of blog post ideas that can help inspire you to create content. If you were to come across an idea but would like to put your own content out there, crediting the original creator allows you to disclose to your audience and will enhance your credibility and your site’s integrity. If you struggle for ideas there are always tags and seasonal posts that you can get involved in and give yourself a chance to share more about yourself to your audience. I find Pinterest is the most helpful in giving me more inspiration.
Update old content or build from old content
I will often work on older blog posts, updating them interlinking content as well as updating them if I have further knowledge on the subject. Doing this process regularly can help boost blog traffic to your older posts and help with your site’s DA score. If you have a blog post or a topic that seems to have done really well on your blog it can be an idea to create another post similar to that content, as it is clearly a topic your audience is interested in.
Once I have created the content
When I have all the content ideas listed, I will write out the dates for each month in my notebook and start placing the ideas on each date. When I have it finalised I will write it into my bullet journal and I will check each element off as it is completed. This allows me to stay organised and motivated with my blog. Planning and creating my content like this allows me to plan ahead sometimes months at a time and it leaves me more time to promote my blog and engage with my audience and read fellow friends’ blogs.
When writing blog posts, I will write a draft for each post in my notebook. I like having a physical copy of all blog posts as it means I have the chance to put pen to paper when a lot of blogging is technology and screen heavy and who doesn’t like going stationery shopping?