As it is the start if a new year it can be a great to refresh your blog. A new year is always a clean slate and it is the opportunity to take your blog to the next level.
If you have been blogging for a while it can become a little stagnant, if you have the same blog graphics or media kit. As you go along your blogging journey you will develop and grow, so you you will want your blog to follow suit. Your blog is an extension of you and so you want it to reflect your development.
Do you want to take your blog to the next level? By making some changes in 2023 you can grow your blog audience, look more professional and even be more appealing to brands and PR contacts. I have been making some changes to my blog and media kit to give my blog a little face lift.
Here are 7 ways you can refresh your blog in 2023:
Photo by Uby Yanes on Unsplash
1. Clear all broken links
This is one action I do not enjoy doing but, it is a must. Broken links cannot only be super irritating for your audience but, it can impact your DA score. Your DA score can then impact what brands or opportunities you have access to and how much money your blog can make you.
2. Clear all your spam comments
If you don’t do this action regularly, spam comments can really build up. It not only makes you feel cluttered but, it can slow your site or cause your website to have a high spam score.
This is a regular practise for me and it always makes me good when I have done these type of blogging admin.
3. Update your media kit
Firstly if you don’t know what a media kit is, it’s a CV for bloggers that can be sent to brands and PR contacts. It gives you the opportunity to showcase what you are about and what you offer.
I hadn’t updated my media kit in so long, so I took the time to redesign the whole kit and colour scheme. If you are looking to work with brands and send some pitches, you should have a kick-ass media kit. Here’s what you should include in your media kit.
4. Change up your theme or colour scheme
Changing the whole theme or colours of your blog can give your blog a fresh new look and revamp. If you feel your blog is a bit plain or dull, just simply changing the colours or adding colours can be really powerful. Doing this can change the experience your readers have.
I have actually changed some font colour and links to make them stand out and be more clear to my audience. This alone changes how a gift guide post would look for example.
This doesn’t mean you have to buy a theme, there are so many free themes that you can customize to make it your own.
Photo by Paige Cody on Unsplash
5. Update your blog graphics
Another simple way to refresh your blog is to update your logo, blog banner or even add better quality blog images within your blog posts. Just this simple action can brighten up your blog. I have updated my advertising packages for 2023 and so that meant a new blog graphic. As I have been blogging for a long time there are a fair few of very old blog posts that I still need to update and use better graphics for. This will be a task I continue this year.
6. Clear and answer your emails
My emails can sometimes can get cluttered with notifications and ‘spam’ opportunities as well as real opportunities. It is always a productive way to start a new year and even a new month with a clear and organized mailbox. So I have filed away emails I need to keep and deleted all other emails (Remember to clear your deleted folder too, to help reduce your carbon footprint). It is so beneficial to practise as you will limit the chances of missing important emails. Start with a clean slate.
I decided to create a new email for my blog this year that is just more cohesive to my entire brand.
7. Update older content
Like your blog graphics, updating older content can help revamp your blog. When you update your content you can then repurpose it throughout the year. This can bring you new readers to your blog.
As I have been blogging since 2017, my writing style has completely changed. It can be quite cringey reading back some of the posts I put out years ago, but positive also as it shows growth and development.
These are just some of the ways you can give your blog a mini makeover for a brand new year. This can be a great move to make if you have become unmotivated or want to relaunch your blog. Other things you could do to revamp your blog including: changing your niche, change your blog name or subtitle, do more keyword research or creating eye-catching titles.
Are you looking to revamp your blog? Is there something you want to change with your blog this year? I’d love to hear in the comments.