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The blogging community is a vast community of some awesome content creators and who are using their platforms to better their lives as well as others. Blogging is an individual journey, people who have different reasons to blog and where they want to take their blog.
For most bloggers they want to make their blog successful in the community and it to lead to making their brand their career. There are no right or wrong topics to blog about as long as they are damaging or hateful to others. However there are some dangerous mistakes that can negatively affect your DA score and your SEO.
If like me you are write a draft of your blog posts before you share them online, Draftable will be a useful tool for you. Draftable helps you to compare any two documents online. It highlights (redlines) all differences between the two files so that you can find changes quickly. This can make researching and writing your blog posts simple and making sure you have included all the information you want to.
These are 10 mistakes that you will want to avoid when running your blog:
1. Not focusing on SEO from the start
Optimising your SEO is the strategy of increasing your website traffic through search engine results. This can help your blog become more discoverable. When potential readers search terms related to your blog, they will have more of a chance of discovering your blog and engaging with your content. One page SEO are factors such as; headings, sub headings, meta tags and URL slugs. Use alt text and include as much detail as you can so Google accurately understands what you are talking about. Off page SEO means ways you can optimise your blog externally. For example you guest post for another blogger with a higher DA than you, which will help Google to see that your website is credible. Focusing on your SEO when you first start blogging will save you a lot of time in the future.
2. Not proof reading your content before you hit publish
If you have taken the time to research, format your content in a way that is attractive to your audience and you then share the content on your social media channels, you should be invested in the outcome. However just one small typo can cause readers to feel a sense of carelessness about your post you have written, this is something you do not want to happen. You want you and your brand to remain credible. When you are working with brands you want to make sure you are showing professionalism and confidence. You want to build those lasting relationships with brands you work with so putting out content that is spelt and worded correctly is vital.
3. Not posting on your blog consistently
In order to build a loyal blog following who engages with your content, it is important that you post consistently. Setting up a blog schedule is the best way for you to do this, it hold you accountable and you can plan your blog content ahead of time. Consistently posting on the same time and day each week means your blog following can follow along with each post you share. Posting regularly is also a great way to increase your DA score.
4. Not disclosing your content
Disclosure is so vital and is a legal requirement that you must follow to keep your credibility. Disclosing your content means making it known to your readers when your content is an AD, pre written or contains affiliate links. It shows transparency on your behalf, so when you work with brands make sure you disclose, you do not want to loose followers or engagement because of this.
5. Not using interlinking
Good interlinks is an effective way to help boost your DA score and is a great way to keep your bounce rate up. As you post more blog posts you will find you can provide interlinks to older content that is related to the post. It can help keep readers on tour site to engage with other content you have shared.
6. Burn out
This is a real thing and happens quite regularly in the blogging community. Blogging is hard work and there is a lot of moving parts to make your blog successful, so it can be overwhelming for some creators which can end in a burn out. What is the reason you started a blog? As I am sure you enjoy yourself when writing and you want to keep enjoying yourself and not to feel like your blog is becoming a chore. Having steps in place to help you stay organised with your blog can help you avoid that burn out. Just remember quality over quantity. You do not need to post on your blog every other day.
7. Not repurposing older content
When you create content and promote the content then you share a new post. However repurposing your content on social media can help bring a new audience to your blog. Repurposing your older content can give you a SEO boost as you can generate extra opportunities to target a desired keyword. You could look back at what posts were successful and see if there is more information you could share in a new blog post.
8. Do not sell yourself short with brands
When working with brands it is important you do not under sell yourself for the work you create. There are some brands who like to request work for a gifted item, if you feel happy with that there is nothing wrong with that choice. However if you are wanting to take your blog to the next level do not be fooled, many brands now have influencer budgets for social media marketing, so ensure you price your services accordingly. Many bloggers put in hard work and are truly invested in the outcome, make sure you are paid for all the services that you have provided.
9. Not updating content
As you grow with your blog you will notice a development in your writing style and how you format your blog posts. It is vital that you research your older content and update the posts. It could be you have more information on the topic to share, you may want to update the images or remove broken links that can be harmful to your sites DA. Once you have updated older content you can share the content on your social media channels.
10. Promoting your content the wrong way
Promoting your content is a way you can drive traffic to increase your engagement. It is not just about posting a link to social media, you are there to sell yourself and your content. There is however a big issue especially on Twitter with creators linking their content on others’ promotional content tweets or other unrelated tweets. This can be very frustrating for the creators and will often if not always lead to them blocking the person that has spammed their tweets and this would only harm your following if you are guilty of this. Promote your content professionally.
Are you guilty of any of these mistakes? I’d love to hear in the comments.