Are you struggling to promote your blog? Are you wondering how you can boost your blog traffic? There is no miracle way, it takes time and effort that you need to be willing to put in. Unfortunately it is not as simple as clicking publish to bring readers to your blog.
I have been blogging for over 2 1/2 years and I have definitely learned what methods work in boosting engagement. Of course, I am still learning, but within the last year I have changed how I promote my blog and my statistics reflect that.
I have put together a list of methods I use for marketing my blog and my posts. There is not just one method and not just posting one social platform that works, you have to use multiple methods to be effective. If you are struggling with your blog engagement, I have shared a list of reasons why that could be.
#1 Interlink in your blog posts
Linking previous content that relates to the post you are writing, can help boost your traffic and help your audience find other relevant information they may need. This can also help with DA and SEO. It is also one of the easiest ways to promote your other content. I find this helpful when I am reading other bloggers content and I can read other content they have created with a similar theme.
#2 Utilise social media bios
In all your social media platforms you have a bio and an option to display a website. Making sure you have your blog visible, makes it easier for your audience to find your content. It also helps if brands are wanting to do some research and reach out to you. If you want to follow me on my social platforms, I am always looking to follow more bloggers and content creators. Twitter, Instagram, Pinterest.
#3 Post a link to your latest post
When you have published a blog post, you should post a link to your social media platforms like Twitter for example. I always pin my latest post to my Twitter feed also. It allows your social media followers find your latest post with ease and notifies them when you have posted. You should always post promotional tweets for that blog post. I tend to post a promotional tweet every 1-2 hours to be effective and reach a wider audience.
#4 Use hashtags when promoting blog posts on Twitter
When you post a link promoting your blog post, there are hashtags you can include and they will retweet your links. I have found my posts definitely reach a wider audience when I do this. The hashtags and accounts you should utilise are: #BloggersHutRT @BloggersHutRT @sotonbloggers #BloggersTribe #TheClqRT #Teacupclub @Ourblogginglife
#5 Engage in comment threads
There are regular comment threads that happen on Twitter, where you can link your latest post and other people comment and share your content. You can then engage with other peoples’ content. These threads are a great way to network with other bloggers and find new followers whilst promoting your content. TeacupClub and BloggersTribe run several comment threads you should engage with!
#6 Use Pinterest
I have recently put a lot of effort into Pinterest and it definitely shows. Researching the best designs and layouts for pins for maximum effect. Using Pinterest is a great tool to increase your blog traffic. If you can you should join Pinterest groups to engage with other bloggers too. Do not be fooled, you do not need to purchase Tailwind, in fact online I have seen other bloggers say they have more engagement when they manually pin. I have jumped from 35K to at this moment 117K by manually pinning. You can check out my Pinterest.
#7 Post consistently
To help with promoting your blog, you need to be posting consistently. This will mean you will have new content to promote on your social media platforms. New content will bring new readers and you can boost your engagement. 2 weeks of promoting the same blog post will be ineffective if you are not using different methods. When you are regularly posting on your blog it also helps build your DA score.
This list is just a few ways that you can promote your blog posts and your blog. If used consistently they can be very successful. To see results, you have to be willing to put these in place and work consistently on these areas. The numbers and engagement will not instantly increase, but they will help build them organically.
What ways do you like to promote your blog posts or your blog? Do you have any tips for new bloggers? I’d love to hear in the comments.