9 Ways To Organically Grow Your Social Media

white table flatlay with a macbook, iPhone, books and plant, black glasses and pencils

Social media has so many benefits and the growth of technology is allowing us to do so much more. As a blogger social media is a huge part of that business and utilising social media is important in building your brand and being effective.

Keeping up with social media and the variety of platforms can sometimes feel like a full time job and at times can be overwhelming. To avoid a burn out you should consider a regular social media detox.

I have a range of platforms where I share content so feel free to check them out, Twitter, Instagram, Pinterest and Facebook. I am sharing 9 easy steps you can take to start to grow your social media and boost your engagement.

#1 Be consistent

To grow your social media platforms it is important that you are posting consistently. All social media platforms run off an algorithm they base a user’s timeline off of accounts that they engage with and content that resonates with them. When you start posting consistently you will likely see an increase in your engagement statistics. This will then boost engagement for future content.

#2 Engage with your audience

Whether that is on an Instagram photo or a tweet, replying to comments helps build relationships with your followers and that is key in your social media platforms being effective. Building your social media organically relies on you building those relationships. So when you post an image on Instagram in the caption ask your audience a question, give them a reason to comment. When you engage with your audience it increases loyalty and generates word of mouth.

#3 Optimise your accounts for engagement

This is not like SEO and optimising your accounts can be carried out in easy steps just ensure you have a profile image, use keywords and fill in your account in full. Carrying out these small tasks allows followers or potential followers to know that you are a real account and not a bot. It is also means that your audience can relate to you and your content and may even check out your other platforms. If you are a blogger it is always important to have your blog linked in your platform bios as you want to make it easy for readers and brands to find your website.

white table flatlay with a macbook, iPhone, books and plant, black glasses and pencils

Photo by Corinne Kutz on Unsplash

#4 Engage in follower threads

On platforms such as Twitter you can engage in follow threads. This is where you can share your social media links and follow like-minded people to engage with on your platforms. There are plenty of threads and if you cannot find any, start one yourself with your followers and potential followers will engage.

#5 Use tools to help you schedule content

It is not always possible to be active on social media whether that is due to a job or even just wanting the day off social media. Using tools such as Hootsuite allows you to schedule content which means you can still engage with your audience, it also means it will keep your content in your followers’ timelines. This allows you to stay present without feeling overwhelmed with all the different platforms.

#6 Use hashtags often

Using hashtags in your social media posts help to build your audience by spreading your reach. It encourages social media users to explore content that is appealing to them. Using hashtags such as bloggerstribe, bloggershut, and teacupclub are accounts that will retweet your social media content to boost your reach and your audience.

silver macbook and a female holding a silver iphone

Photo by William Iven on Unsplash

#7 Use resources to monitor your platform activity

Using apps to help you identify top performing content means you can be strategic about what you post and what your audience can relate to. The apps can also share your statistics and you can build a strategy about the optimum time to post on your platforms. You want to create content that is the most appealing to your audience.

#8 Create a social media schedule

Creating a schedule ahead of time allows you to plan what content you want to put out and when you want to post. Having a schedule means you are continuously ahead of yourself and therefore you always have content to post. It is always frustrating when you aren’t sure what to post or are struggling for ideas. This has been really helpful for me with my Instagram account and I have managed to build a really engaging following.

#9 Quality over quantity

Posting consistently is great however you want to make sure that the content you are putting out is not only relatable to your audience but good quality. With posting on social media you shouldn’t annoy your audience with too much content. When you share quality content your engagement would be better and it will reach a bigger audience especially if you are following these other tips too.

What tips do you have for growing your social media platforms? I’d love to hear in the comments.


79 thoughts on “9 Ways To Organically Grow Your Social Media

  1. These are really good tips Lauren! As a blogger, you’re constantly learning new things and finding out what works best. My current projects are learning more about SEO, keywords and hashtags! Feel like I’m throwing myself in at the deep end a bit lol! xx

    Liked by 2 people

  2. These are such great tips. I can be so inconsistent with posting, especially on Instagram. I love using Buffer to schedule tweets, it definitely helps to post regularly on twitter when I am unable to be ‘live’ on there. For engagement, it is so much better to write meaningful comments, isn’t it? I’ve read that it is best to leave a sentence of at least 5 words on Instagram too so that it counts as engagement.

    Thanks for sharing!

    Aimsy xoxo
    Aimsy’s Antics

    Liked by 1 person

  3. I love your thoughts on growing social media! It always means a lot to me to have someone else join my community, since I know there is another person on the other side of their screen, so engaging with people is something I try to do as much as I can.

    I think it has always been quality of quantity for me, but one of the things I do sometimes struggle with is a consistent schedule. I guess we always have something to work on! 🙂

    Liked by 1 person

  4. Ooh these are all great tips! I struggle with being consistent on Instagram but I need to get better at that. I agree with using a scheduler to post your content for you. I used to use hootsuite but I haven’t been active on Instagram much. Thank you for sharing!

    Liked by 1 person

  5. Engaging all over again. But not necessarily with new people but also your existing audience. On Instagram there’s a way to see your least your least interacted accounts. I like to go through those every now and then and show those peeps some love.

    Liked by 1 person

  6. So grateful to be a part of a community that provides SO MANY resources to help others grow. AH, the world of blogging, such a beautiful place to be.
    This is a great post! I’ll definitely be working to use social media as an effective tool for engagement.
    xo Bri

    Liked by 1 person

  7. I’m very guilty of not engaging as much as I should on my socials, although I am trying more on Instagram (love/hate that app). Homeschooling, working, blogging is a bit of a juggle atm so finding the time for social engagement has kind of gone out the window. But thank goodness for scheduling apps! Great tips, Lauren, and you are brilliant on all your socials so you know what you’re talking about! Lisa xx

    Liked by 1 person

  8. These are some really great tips – thank you for sharing! Growing social media organically is SO important; I don’t understand why some people cheat it as it doesn’t bring any positive benefits. I am trying to balance my time to utilise all social media platforms but it can be tricky!

    Paige // Paige Eades

    Liked by 1 person

  9. Love these tips. Sometimes social media can seem so hard and trying. Especially when it’s in relation to a blog or business. I think these tips will really help anyone to grow their brand.

    Liked by 1 person

  10. I love all of these amazing tips on boosting your social media! I need to do a better job of engaging during the weekdays. I am so caught up with my full-time job that it’s hard, whoops. YESS on using hashtags! Thanks for sharing all of these amazing tips!

    Nancy ✨ exquisitely.me

    Liked by 1 person

  11. These are some fab suggestions. I try my best to follow these on my IG. But it is difficult to be active on all paltforms. If I focus on one the other suffers. I have never tried any scheduling tools, I post and reply to comments on my own. Sometimes my sleep suffers but I don’t see much result especially on IG. 🙂

    Via | https://glossnglitters.com


  12. This was really helpful! Thanks for sharing all of these tips. I’m going to try out some of those blogger hashtags you mentioned. Our strongest social media platform right now is Instagram and I think that’s because we try and be really intentional about quality comments and engagement. It’s been a steep learning curve though!

    Liked by 1 person

  13. I have been trying to get more organic traffic, so this post is super helpful! I think from what I have tested, engaging in threads on Twitter and Facebook groups has worked the most for me. I am still trying to get the hang of SEO and keywords.


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